The global automotive industry closes March 2026 navigating a convergence of economic and technological pressures reshaping strategy across every major market. US tariffs continue to influence manufacturer strategy while the race to electrification accelerates — with affordable new models, open-source platforms and bold policy shifts emerging across Europe, North America, Asia and the Gulf. This month’s update covers the key developments shaping the industry’s immediate outlook and longer-term direction, with a dedicated focus on the Middle East and Africa region where momentum remains notably strong.

Global Market Overview

BMW Seeks Minimum Import Price Path for China-Built Mini EVs

BMW is pursuing a minimum import price arrangement as an alternative to EU tariffs on China-built electric Minis. The proposal aligns with wider discussions around “price minimum” frameworks for Chinese EV imports. If implemented, it would protect Mini margins without relying solely on cost pass-through to consumers. The development shows how trade policy is increasingly shaping sourcing strategy, pricing structures and model allocation. Other OEMs importing China-manufactured EVs into Europe may face similar pressure.

NIO and Bosch Sign Strategic Cooperation Covering All Three NIO Brands

NIO and Bosch have signed a strategic cooperation agreement spanning NIO, ONVO and firefly, deepening collaboration across core smart EV technologies. The announcement coincided with a high-level China–Germany engagement period, underscoring ongoing industrial alignment. The agreement signals sustained German supplier confidence in China’s EV platform scale. Competitive advantage increasingly rests on software capability, systems integration and disciplined execution. Cross-border supplier partnerships remain central to next-generation EV development.

Audi Appoints Vito Paladino to Lead Audi of America from 1 April 2026

Audi has appointed Vito Paladino as President of Audi of America and Head of the North America Region effective 1 April 2026. The move forms part of wider leadership adjustments across key markets. Execution strength is being prioritised as competitive pressure intensifies. North America remains strategically vital for retail momentum and brand positioning. Leadership changes at this level signal renewed operational focus.

Tesla Cybercab Programme Lead Departs Shortly After First Unit Production

Reports indicate the Cybercab programme manager has departed shortly after the first production unit was completed at Giga Texas. The milestone sits within Tesla’s broader robotaxi ambitions. Leadership turnover at this stage draws attention to programme stability and delivery discipline. Regulatory approval remains the decisive hurdle for full autonomy deployment. Market confidence will hinge on operational continuity and safety validation.

Hyundai Steps Towards Saemangeum “AI + Hydrogen” Hub Vision

Hyundai Motor Group is backing major investment in Saemangeum linked to an AI data centre, robotics capability and hydrogen infrastructure. The initiative includes a significant GPU-based facility alongside hydrogen production components. The strategy reinforces Hyundai’s narrative around autonomy, robotics and energy convergence. Saemangeum is being positioned as an integrated industrial cluster. The approach reflects long-term capability building rather than short-term signalling.

Toshiba Launches Compact Device for Safer Automotive Power Control

Toshiba has introduced a compact ideal diode controller designed to strengthen automotive power control reliability. The device provides reverse polarity protection and current blocking in space-constrained applications. The focus is on redundancy and resilience within increasingly complex electrical architectures. Stable power management underpins software-defined vehicle performance. Electrical robustness is becoming a core requirement in next-generation platforms.

Archer to Install Starlink Connectivity in Air Taxis

Archer Aviation plans to integrate Starlink satellite connectivity into its electric air taxi aircraft. The technology aims to provide high-speed internet and real-time communication capabilities during urban air mobility operations. Reliable connectivity is essential for flight management, passenger services and safety monitoring. Collaboration between aerospace innovators and satellite technology providers is accelerating development in the emerging air mobility sector. The initiative reflects the expanding ecosystem supporting next-generation transportation.

Mercedes-Benz Unveils Electric VLE at World Premiere in Stuttgart

Mercedes-Benz staged the world premiere of its all-electric VLE on 10 March in Stuttgart, launching the first model built on the new VAN.EA dedicated electric van architecture. The VLE combines a limousine-like ride with MPV versatility, offering up to eight seats and targeting family, leisure and premium shuttle buyers. Entry-level variants produce 268 horsepower while higher trims reach 470 hp, with battery options spanning 90 to 120 kWh. All-wheel steering delivers a compact turning circle suited to urban environments. Level 3 autonomous driving capability and over-the-air software updates feature across the range. The event included a public livestream as Mercedes-Benz confirmed the model will be sold in the United States alongside European markets. The VLE replaces the V-Class and EQV and will be offered exclusively with electric propulsion, marking a decisive shift for the brand’s premium van portfolio.

Hyundai Records Best-Ever February as IONIQ 5 Sales Surge 33%

Hyundai Motor America reported record-breaking February 2026 sales, driven by a 33 per cent year-on-year increase in IONIQ 5 deliveries to 3,329 units. Cumulative IONIQ 5 sales for the first two months of 2026 stand at 5,365 units, up 14 per cent. The strong performance was supported by aggressive pricing incentives including a $10,000 discount on 2026 model year vehicles, alongside zero per cent financing over 72 months. With prices now starting from $35,000, the IONIQ 5 is positioned as one of the most affordable EVs in the United States. Hyundai is targeting a sixth consecutive year of record sales in 2026, with electrified models providing the primary growth driver. The results contrast with broader US EV market declines, demonstrating that competitive pricing remains a critical tool for maintaining demand in a post-incentive landscape.

US Auto Market Slows to 15.8M SAAR as Tariff Pressure Bites in February

The United States automotive market registered a seasonally adjusted annual rate of 15.8 million units in February 2026, slightly below the prior-year pace as tariff-related affordability pressures begin to suppress demand. Cox Automotive has maintained its full-year forecast of approximately 15.8 million units, representing a 2.4 per cent decline from 2025 levels. Fuel prices jumped over 13 per cent in the past week to $3.46 per gallon, adding a further headwind for consumers evaluating vehicle purchases. Incentive spending increased to 6.9 per cent of average transaction price in February, suggesting manufacturers are actively supporting volumes. A deteriorating labour market, with 92,000 jobs lost in aggregate during the month, may further weigh on consumer confidence and purchase intent. Major automakers including Hyundai, Toyota and General Motors have issued cautious guidance for the year ahead.

Ford Confirms $2bn Tariff Bill as Profit Outlook Improves for 2026

Ford Motor Company has confirmed total tariff costs of approximately $2 billion in 2025 and anticipates a similar level of exposure in 2026, following a surprise $900 million charge incurred when a government tariff relief programme was applied only from November rather than the expected May start date. Despite these headwinds, Ford has guided adjusted EBIT of between $8 billion and $10 billion in 2026, up from $6.8 billion the previous year, reflecting continued restructuring progress and efficiency improvements. The company is evaluating whether to absorb ongoing tariff costs or pass them through to vehicle prices, a decision that will have significant implications for sales volumes in a price-sensitive market. Ford has also been trimming its tariff exposure through logistics and procurement adjustments, reducing the impact by approximately $2.5 billion. The balance between cost absorption and pricing action remains one of the most consequential strategic questions facing the Detroit manufacturer this year.

Changan Commits US$950m to Brazil with Uni-T Production Start

Changan Automobile and local partner CAOA have inaugurated a new automated production line in Anápolis, Brazil, rolling off the first locally assembled Changan Uni-T SUV in a ceremony attended by President Lula. The inauguration launches a US$950m investment cycle for 2026–2028, bringing total investment at the Anápolis facility to US$1.52bn with annual capacity of 90,000 units. The Uni-T features a flex-fuel 1.5-litre turbo engine calibrated for any ethanol-petrol blend, developed by 200 Chinese and Brazilian engineers over three years. Changan plans to introduce hybrid and electrified variants and open more than 60 new dealerships across Brazil in 2026.

Google Open-Sources AAOS SDV Platform for Automakers

Google has announced the open-sourcing of Android Automotive OS for Software-Defined Vehicles (AAOS SDV), extending its platform beyond the infotainment screen to power core vehicle systems including climate control, lighting, instrument clusters, and telemetry. The platform will be released via the Android Open Source Project later in 2026, enabling automakers to reduce development complexity and redirect engineering resources toward brand-differentiating features. Renault is already using AAOS SDV for its upcoming Trafic e-Tech commercial vehicle, with production set for late 2026, and Qualcomm is delivering a pre-integrated stack on Snapdragon Digital Chassis platforms.

Kia Begins EV2 Production at its Žilina Plant in Slovakia

Kia has begun production of the EV2 at its Žilina plant in Slovakia — the brand’s most affordable EV in Europe, priced from €26,600 — marking the second fully electric model assembled at the facility after the EV4. The plant invested more than €200 million in 2025 to support electrification and currently produces the standard-range 42.2 kWh variant, with the 61.0 kWh long-range version and GT-Line scheduled for June 2026. Built on Kia’s E-GMP platform, the EV2 targets the B-SUV segment and competes directly against Chinese brands such as BYD and MG, as well as the upcoming Volkswagen ID. Polo.

Mazda Motor Europe Automates Multilingual Feedback Analysis

Mazda Motor Europe has developed an AI-powered customer feedback tool with data firm Datasolut, centralising the processing of multilingual inquiries across 12 European customer relations centres. The tool automatically translates and classifies feedback into a standardised format in near real time, applies sentiment analysis to detect customer mood and emerging trends, and significantly reduces manual processing effort. The solution was showcased at the Data Unplugged Conference in Münster on 26 March 2026.

Infiniti QX65 Fastback SUV Debuts with VC-Turbo Engine

Infiniti has unveiled the all-new QX65, a fastback SUV priced from US$53,990 and due at US retailers in early summer 2026 as a 2027 model year vehicle. The model revives the FX series design language and is powered by Infiniti’s 2.0-litre VC-Turbo engine producing 268 hp and 286 lb-ft of torque, paired with a nine-speed automatic transmission and standard all-wheel drive. The interior features dual 12.3-inch displays, Google Built-In, wireless Apple CarPlay, and Android Auto, with ProPilot Assist 2.1 available on select trims. The QX65 will make its public debut at the New York Auto Show in early April and is built at Infiniti’s Smyrna, Tennessee facility.

GAC Starts Aion UT Production at Magna’s Austria Plant

GAC has commenced production of the Aion UT at Magna’s facility in Graz, Austria — the Chinese automaker’s first locally assembled EV in Europe — with the first roll-off taking place on 18 March 2026. Designed by GAC’s European team in Milan, the electric hatchback offers up to 430 km of WLTP range and DC fast charging from 30–80% in 24 minutes. The arrangement follows GAC’s broader localisation strategy and avoids EU tariffs on Chinese-manufactured EVs. The Graz facility also produces vehicles for Xpeng, cementing its role as a production hub for Chinese brands entering Europe.

Hyundai Plots US Model Expansion, Doubled Sales in China

Hyundai CEO José Muñoz told shareholders on 26 March that the automaker plans to launch 36 new models in North America by 2030 and aims to more than double annual China sales to 500,000 units over the medium term. The US push is backed by a US$26bn investment commitment encompassing production expansion, supply chain development, and technology partnerships with Nvidia, Waymo, and Google DeepMind. Extended-range EVs with over 600 miles of range will arrive in the US from 2027, and a body-on-frame pickup truck is planned before 2030. In China, Hyundai will launch 20 new models through 2030, beginning with the Elexio electric SUV.

Škoda to Exit China by Mid-2026 After 95% Sales Collapse

Volkswagen unit Škoda has confirmed it will withdraw from China by mid-2026 after deliveries collapsed from a peak of 341,000 vehicles in 2018 to just 15,000 in 2025 — a decline of more than 95% leaving its market share below 0.1%. The brand entered China in 2005 through SAIC-Volkswagen but was unable to mount a credible response to domestic EV competition from brands such as BYD and Great Wall Motor, and its dealerships had largely been absorbed into SAIC-Volkswagen showrooms. Škoda will now refocus on India and Southeast Asia, where it recorded growth in 2025, though both markets are also being targeted aggressively by the same Chinese competitors that bested it in China.

Chevrolet Debuts Grand Sport and Grand Sport X for 2027

Chevrolet has unveiled the 2027 Corvette Grand Sport and Grand Sport X, both powered by the new LS6 6.7-litre naturally aspirated V8 producing 535 hp and 520 lb-ft of torque — the most torque of any Chevrolet V8 in history — which also becomes the standard engine in the 2027 Stingray. The rear-wheel-drive Grand Sport slots between the Stingray and Z06 with a wide body and three chassis configurations including a track-focused Z52 package. The Grand Sport X adds an electric front axle for 721 hp combined output and replaces the outgoing E-Ray. Both models arrive at dealers in summer 2026.

Jörg Menges Appointed CEO of Audi FAW NEV Company

Jörg Menges will assume the role of CEO of Audi FAW NEV Company Ltd. on 1 April 2026, succeeding Helmut Stettner who has completed a five-year tenure. Menges brings over 31 years of automotive industry experience, having served as Head of Product Engineering at AUDI AG since 2022 and previously as Plant Manager at FAW-Volkswagen in Changchun — experience directly relevant to the joint venture’s localised EV production mandate in China.

Volvo Cars Wins AJAC Safety Award for Adaptive Belt Tech

Volvo Cars has received the Best Safety Innovation award from the Automobile Journalists Association of Canada (AJAC) for its multi-adaptive safety belt, which debuted on the 2026 Volvo EX60. The system uses real-time data from interior and exterior sensors to adjust belt load settings according to crash severity and individual occupant profiles, and can be improved over time via OTA updates. The awards were presented at the Vancouver International Auto Show, with Toyota’s RAV4 Plug-in Hybrid powertrain winning Best Green Innovation and the Mercedes-Benz G 580’s quad-motor system winning Best Technical Innovation.

BYD Targets 20 Canadian Dealerships as Tariff Door Opens

BYD has engaged a Markham, Ontario-based retail consultancy to identify up to 20 Canadian dealership locations, with three Greater Toronto Area sites already under discussion and expansion into Vancouver, Montreal, and Calgary planned. The push follows Canada’s January 2026 decision to cut tariffs on Chinese-built EVs from 100% to 6.1% under a 49,000-unit annual import cap, a policy reversal that has also attracted Chery and Geely. BYD models will not qualify for Canada’s federal EV rebate, which excludes Chinese-manufactured vehicles, and consumer sentiment has shifted: just 28% of Canadians now say Chinese vehicle origin would discourage a purchase, down from 61% a year earlier.

European Sales Rise 1.7% in February on Growing EV Demand

European new car registrations rose 1.7% year-on-year in February 2026 to 979,321 units across the EU, UK, and EFTA, with electrified vehicles accounting for roughly two-thirds of sales. Tesla ended a 13-month sales decline with an 11.8% year-on-year rise, though it was marginally outsold by BYD, whose European volumes more than doubled. Battery-electric vehicles captured 18.8% of the EU market in the first two months of 2026, up from 15.2% a year earlier, with France (+38.5%) and Germany (+26.3%) posting the strongest BEV growth.

Mercedes-Maybach VLS Grand Limousine Announced

Mercedes-Benz has announced the Mercedes-Maybach VLS, a new Grand Limousine targeting customers seeking a chauffeur-driven, rear-passenger luxury experience beyond the S-Class saloon. The VLS is expected to be fully electric on the VAN.EA platform — previewed by last year’s Vision V concept which featured a retractable 65-inch 4K cinema screen and Dolby Atmos audio — with production planned to follow the standard VLS in 2027. The announcement coincided with the reveal of the updated Mercedes-Maybach S-Class, which opened for European orders on 25 March 2026 and debuts MB.OS in a Maybach for the first time alongside a new 20% larger illuminated grille, rose gold accents, and updated V8 and V12 powertrains.

New Twingo E-Tech Electric Targets Affordable EV Segment

Renault has launched the Twingo E-Tech electric, priced from under €20,000, making it one of Europe’s most affordable battery-electric cars. The A-segment city car is powered by a 60 kW motor and 27.5 kWh LFP battery delivering up to 263 km of WLTP range. It is the first Renault Group model to use LFP cell-to-pack technology, reducing battery costs by 20%, and is built on the RGEV small platform shared with the Renault 5 and Renault 4 E-Tech electric at the Novo Mesto plant in Slovenia. The Techno trim adds OpenR Link with Google built-in and 24 driver assistance systems including hands-free parking, a first in the segment.

Regional Highlights

Abdul Latif Jameel Motors Launches All-New Toyota RAV4 in Saudi Arabia

Abdul Latif Jameel Motors, the authorised Toyota distributor in Saudi Arabia since 1955, has officially launched the all-new Toyota RAV4 across the Kingdom, adding a new generation of the world’s best-selling SUV to the local line-up. The updated RAV4 is offered with both conventional petrol and hybrid powertrains, including a 2.5-litre hybrid system producing 230 horsepower in front-wheel-drive configuration and 239 horsepower with all-wheel drive. The launch builds on Abdul Latif Jameel’s recent offroad initiative that showcased Toyota’s SUV capabilities to Saudi enthusiasts. The RAV4 continues to command exceptional demand across the region due to its proven reliability, spacious interior and strong resale values. Hybrid penetration among new car purchases in Saudi Arabia has accelerated significantly, with buyers increasingly receptive to electrified powertrains as fuel economy awareness grows. The new generation model adds advanced safety technology and an enhanced infotainment system.

Mercedes-Benz VLE Targets Middle East Fleet and Luxury Van Opportunity

Today’s world premiere of the all-electric Mercedes-Benz VLE is being closely watched by Middle East automotive distributors, who view the model as a transformative opportunity in the premium van, executive shuttle and high-end family mobility segments. Regional demand for large, premium people-carriers is well established across Gulf markets where VIP transport, hotel transfers and high-net-worth family mobility represent significant commercial opportunities. The VLE’s eight-seat configuration, limousine-grade ride quality and electric powertrain align with the UAE and Saudi Arabia’s growing emphasis on sustainable luxury mobility. Mercedes-Benz distributors including Gargash Enterprises in the UAE are expected to confirm regional pricing and availability timelines in the coming weeks following the Stuttgart reveal. The model will also be positioned as a premium fleet solution for corporate and hospitality operators seeking to electrify executive transport. The VAN.EA platform’s over-the-air capability and Level 3 autonomous driving readiness add software appeal in a market increasingly receptive to connected vehicle technology.

INFINITI Stages 2026 QX60 Regional Premiere in Dubai

INFINITI has staged the regional premiere of the 2026 QX60 luxury SUV in Dubai, reaffirming the brand’s commitment to the Middle East market under its Artistry in Motion design philosophy. The updated QX60 brings refined exterior styling, an elevated cabin experience and expanded driver assistance technology aimed at premium SUV buyers across the Gulf. INFINITI has positioned the QX60 as an expression of Japanese luxury craftsmanship blended with contemporary digital sophistication, targeting buyers who value serene performance alongside technological confidence. The UAE and wider GCC represent important priority markets for INFINITI given regional consumer preferences for large, well-appointed SUVs. The Dubai event was attended by regional distributors and media partners and signals INFINITI’s sustained commercial ambition in the Gulf. The 2026 model year update aims to reinforce the QX60’s competitive positioning against both European rivals and a growing range of aspirational Chinese luxury SUVs entering the region.

Saudi Arabia’s Ceer EV Brand Targets Q4 2026 First Customer Deliveries

Saudi Arabia’s first domestically developed electric vehicle brand, Ceer, is on track to deliver its inaugural models to customers during the fourth quarter of 2026, a historic milestone for the Kingdom’s industrial ambitions under Vision 2030. Ceer was established as a joint venture with Public Investment Fund backing and benefits from technology partnerships with leading global automotive suppliers for powertrain and software systems. The brand’s launch forms part of Saudi Arabia’s broader strategy to manufacture 350,000 vehicles annually by 2030 under the National Industrial Strategy, spanning Ceer, Lucid Arabia and an anticipated Hyundai production facility at King Salman Automotive Cluster in King Abdullah Economic City. Initial models will be specifically designed for Saudi and Gulf market conditions, with a focus on range, comfort and digital connectivity. Ceer’s introduction will mark the arrival of an entirely Saudi-designed and Saudi-produced electric vehicle, a statement of the Kingdom’s manufacturing confidence.

Ford Middle East Launches All-New Taurus Across MENA Region

Ford Middle East and North Africa has officially introduced the all-new Ford Taurus across the region, featuring refreshed exterior styling, upgraded technology and a range of efficient powertrain options tailored to regional customer preferences. The Taurus nameplate carries strong heritage recognition across the Middle East, where it has historically been among Ford’s most popular models in the large sedan segment. The 2026 model introduces a significantly upgraded SYNC infotainment system alongside enhanced connectivity features and a revised interior with improved material quality. Available powertrain options include a turbocharged four-cylinder alongside a more powerful V6 variant catering to performance-oriented buyers. Regional distributors have confirmed availability at dealerships across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar and Oman. The launch forms part of Ford’s sustained commitment to the MENA market and its strategy to offer competitive products across key segments despite broader portfolio rationalisation in some other global markets.

Hyundai Middle East and Africa Delivers 5% Sales Growth and Hybrid Record

Hyundai Motor’s combined Middle East and Africa region recorded retail sales of 317,270 units in 2025, a 5 per cent increase year-on-year and one of the group’s strongest regional growth performances. Hybrid retail sales within the region grew 61 per cent to 33,249 units, reflecting rapidly expanding consumer acceptance of electrified powertrains across Gulf markets. The results build on Hyundai’s broader global performance, which saw the group close 2025 with 4.14 million sales and a new United States record. Hyundai is targeting a sixth consecutive year of record sales globally in 2026, with the Middle East and Africa region positioned as a growth priority. Model introductions including the updated Tucson, Santa Fe and electrified Sonata have supported the positive sales trajectory. Regional infrastructure investment in charging networks and expanding consumer awareness of hybrid and EV benefits are expected to sustain the growth momentum across the GCC in 2026.

GCC Electric Vehicle Market Expands as Regional Policy Frameworks Strengthen

The Gulf Cooperation Council electric vehicle market is expanding at an accelerating rate as UAE, Saudi Arabia and Bahrain deepen policy commitments aligned with national sustainability strategies. Government-led charging infrastructure investment, EV fleet mandates and purchase incentive programmes are building growing consumer awareness and early adopter momentum. The UAE is pursuing ambitious targets for zero-emission vehicle market share and continues attracting global EV brands seeking early-mover advantage in the high-income Gulf consumer market. Saudi Arabia’s Vision 2030 industrial programme explicitly incorporates EV manufacturing as a strategic priority, attracting investment from both Western and Asian automotive partners. The regional automotive market was valued at approximately $116 billion in 2025 and is forecast to reach nearly $120 billion in 2026. Charging infrastructure development remains a focus area, with multiple utility and private sector players scaling networks to support anticipated growth in EV registrations across member states through the remainder of 2026.

Egypt Sustains MENA-Leading Automotive Investment Momentum Into 2026

Egypt maintained its position as the leading destination for automotive investment in the MENA region in 2025, attracting 27 projects, and the trajectory is expected to continue through 2026 as the country’s Automotive Industry Development Programme sustains commercial momentum. The Egyptian government is targeting annual vehicle exports of up to $4 billion by 2030 through localisation incentives, production capacity expansion and supply chain deepening. A review of industrial policy measures is under way to attract additional investment into component manufacturing and assembly operations. Egypt’s strategic location, large domestic consumer base and improving logistics infrastructure make it an increasingly attractive base for automotive production targeting both African and European markets. Attendance at the Egypt International Motor Show in Cairo in February attracted major brands including Jameel Motors Egypt and confirmed sustained industry interest in the market. Egypt’s investment pipeline distinguishes it from other MENA markets and positions the country as a long-term pillar of global supply chain diversification.

iCAUR V23 Electric SUV Confirmed for South African Market Debut in May

The retro-inspired iCAUR V23 electric SUV has been confirmed for a South African market launch in May 2026, where it will be introduced alongside the contemporary 03T model as the brand makes its sub-Saharan Africa debut. Indicative pricing is estimated between R550,000 and R650,000, with iCAUR targeting a network of 20 dealerships nationwide by year-end. iCAUR is a sub-brand of Chery International, expanding following successful launches in the UAE, GCC and international markets. The V23 combines a distinctive boxy design language rooted in retro aesthetics with modern electric powertrain technology targeting urban and lifestyle-oriented buyers. South Africa represents a gateway market for Chinese automotive brands seeking to build presence across the African continent, with an established vehicle import and distribution infrastructure. The launch will intensify competition in South Africa’s nascent EV segment, where affordability and access to charging infrastructure remain key adoption challenges.

Tesla Officially Opens its First Center in Jeddah, Saudi Arabia

Tesla has opened its second center in Saudi Arabia at the Jeddah Auto Mall, following the Riyadh center launched in June 2025. The facility offers the Model 3 (from SAR 154,990), Model Y (from SAR 189,990), and Cybertruck, alongside a service center, safety showcase, and Tesla Bot display. New Supercharger stations have also opened at Yasmin Mall in Jeddah and Jouri Mall in Taif, expanding the Kingdom’s charging network in support of Saudi Vision 2030’s electrification goals.

Renault Updates Kiger Turbo as Compact SUV Competition Heats Up in South Africa

Renault South Africa has introduced the updated Kiger Turbo, fitting a 1.0-litre turbocharged petrol engine producing 74 kW and 160 Nm — a significant step up from the naturally aspirated 53 kW version launched in November 2025. Available in Techno and Iconic trims with five-speed manual or CVT, the updated model adds an 8-inch touchscreen with wireless Apple CarPlay and Android Auto, a 7-inch digital cluster, hands-free key card access, remote engine start, and up to six airbags. Pricing starts from R278,999, and the Kiger Turbo is backed by a five-year/150,000 km warranty and two-year/30,000 km service plan.

Mazad Launches Premium 69 Series Car Plates in Live Virtual Auction

Bahrain-based digital auction platform Mazad has launched a premium collection of car plates starting with the number 69, featuring highly coveted combinations including 699999, 699996, and 696969, available for bidding on its app with the auction closing during a live-streamed virtual event on 31 March. The platform simultaneously launched distinctive plates for private trucks and buses starting with 11 — including 110000 and 111111 — and motorcycle plates starting with 44 such as 44444. CEO Nezar Habib described the initiative as reinforcing Mazad’s position as a digital innovation pioneer in the Kingdom of Bahrain.

Abu Dhabi Launches Pilot Operation of Autonomous Trucks in Logistics Sector

Abu Dhabi’s Integrated Transport Centre has overseen a supervised pilot of autonomous trucks within industrial logistics environments, described as a regional first. The initiative involves collaboration with Autotech and AD Ports Group in KEZAD. The focus is on safety validation and operational performance assessment. Freight autonomy is advancing ahead of consumer applications in the region. Regulatory learning from such pilots will shape future deployment economics.

DDS Partners with Thrifty and Dollar to Enable Paperless Leasing Collections

DDS has partnered with Thrifty and Dollar to modernise leasing authorisation and collections through digitised processes. The objective is faster reconciliation and improved portfolio management efficiency. Fleet and rental operators in the UAE continue to prioritise end-to-end digital journeys. Paperless expectations are becoming standard among customers. Fintech-enabled collections capability is evolving into a service differentiator.

Ajman Tourism Signs MoU with Ajman Auto District

Ajman’s Tourism, Culture and Media Department has signed an MoU with Ajman Auto District to support trade and investment development. The agreement aligns automotive clustering with broader destination strategy. Integration of retail, events and services forms part of the ecosystem vision. Automotive growth is increasingly linked to commercial activation and tourism flows. Tangible impact will depend on execution and tenant attraction.

iCAUR Opens First GCC Showroom in Abu Dhabi

iCAUR has opened its first GCC showroom in Abu Dhabi, spanning approximately 10,500 sqm with integrated display and aftersales capability. The brand is positioning itself through premium experience design. Service readiness is embedded from launch to support credibility. The UAE remains a regional gateway for new-energy entrants. Aftersales depth will be critical to long-term positioning.

Al Masaood Automobiles Supports Open Masters Games Abu Dhabi 2026

Al Masaood Automobiles served as Official Automotive Partner for the Open Masters Games Abu Dhabi 2026, deploying a fleet of INFINITI QX80 vehicles across more than 20 venues. The event welcomed over 25,000 participants from 92 countries. Fleet coordination supported athletes, officials and VIPs. Major sporting events provide premium brand exposure. Strategic mobility partnerships reinforce market presence beyond retail channels.

Rafid Launches Door-to-Door Vehicle Inspection Service in Sharjah

Rafid has introduced a door-to-door vehicle inspection service in Sharjah, allowing bookings via its app with collection and return included. Priced at AED 300, the service focuses on convenience and time efficiency. Ramadan timing strengthens the customer-centric positioning. Reduced friction and queue avoidance are key value drivers. Competitive response from other providers is likely.

Ford MENA Posts 10% Sales Growth in 2025

Ford Middle East & North Africa reported 10% sales growth in 2025, marking its strongest year in a decade. The result signals demand resilience despite macro volatility across parts of the region. Margin quality will depend on mix between fleet and retail channels. Sustained performance will require alignment of product pipeline and network execution. The outcome reinforces underlying regional market depth.

Policybazaar.ae and Watania Takaful Launch PB Auto Care Advantage

Policybazaar.ae has launched PB Auto Care Advantage with Watania Takaful and Pitstop360, positioning insurance as a service-led proposition. The offering includes priority claims handling, dealership-grade repairs and additional ownership benefits. The concept addresses tightening agency repair coverage after early ownership years. Insurance is evolving from transactional cover to retention mechanism. Customer experience differentiation is becoming central to competitiveness.

Rolls-Royce Enthusiasts Club UAE Hosts Social Gathering in Al Rahba

The Rolls-Royce Enthusiasts’ Club (UAE) hosted its inaugural social gathering in Al Rahba, bringing together owners and collectors to celebrate the marque’s heritage. A curated lineup of Rolls-Royce models highlighted craftsmanship across generations. The event blended British automotive tradition with Emirati hospitality, creating a distinctive community atmosphere. Organisers emphasised connection, shared knowledge and passion for the brand. Further meets and heritage drives are planned to strengthen the Club’s presence in the UAE.

Lynk & Co Opens Flagship Showroom on Sheikh Zayed Road

Lynk & Co has opened a flagship showroom on Dubai’s Sheikh Zayed Road as part of its expansion strategy in the Middle East. The facility aims to strengthen brand visibility and engage customers through a modern retail experience. The launch reflects growing regional interest in new mobility brands entering the GCC automotive market. Strategic locations along major commercial corridors support brand positioning and customer access. The showroom marks another step in Lynk & Co’s international growth ambitions.

Chery to Launch iCaur Brand in South Africa

Chinese automaker Chery plans to introduce its iCaur brand in South Africa starting in May. The move reflects expanding Chinese automotive investment across African markets. South Africa remains a key gateway for vehicle distribution within the region. New brand launches are expected to intensify competition in both traditional and electrified segments. The initiative highlights China’s growing automotive footprint across the African continent.

Egypt Reviews Plans to Expand Local Automotive Industry

Egypt is reviewing proposals aimed at expanding its domestic automotive manufacturing sector. The government is seeking to attract new investment and strengthen localisation within the national supply chain. Industrial policy initiatives may include incentives for production facilities and component manufacturing. Developing a stronger automotive base is viewed as a pathway to economic diversification and export growth. The strategy aligns with broader regional ambitions to build local automotive ecosystems.

Faraday Future Delivers FX Super One to UAE Partners

Faraday Future has delivered its FX Super One vehicle to UAE companies Infinite Glory and Noorizon. The delivery reflects growing interest in advanced electric mobility solutions within the Gulf region. Collaboration with local partners supports brand entry into emerging markets. High-performance EV technology continues to attract attention from innovation-focused businesses in the UAE. The development signals potential expansion of premium EV offerings in the region.

TVS Motor Begins Operations in South Africa

Indian two-wheeler manufacturer TVS Motor has launched operations in South Africa as part of its African expansion strategy. The company aims to strengthen distribution and aftersales support for motorcycles and mobility solutions. Africa represents a significant growth opportunity for two-wheel mobility due to urban transport demand. Establishing local operations will improve market access and service capabilities. The move reflects increasing competition in Africa’s fast-growing mobility sector.

South African Vehicle Sales Reach 13-Year High

South Africa’s domestic vehicle sales have reached their highest level in thirteen years despite ongoing export challenges. Strong local demand has supported growth across several vehicle segments. The development reflects improving consumer activity within the domestic automotive market. Export headwinds remain due to global trade conditions and logistical constraints. Nevertheless, the milestone highlights resilience within South Africa’s automotive sector.

Conclusion

March 2026 reflects an industry in confident motion, with electrification gathering pace across every major market, strategic investments accelerating and the GCC cementing its role as a high-priority growth arena for global and emerging brands alike. New model launches, open-platform software strategies and record regional sales figures all point to an industry that remains firmly committed to long-term transformation and growth. We will continue to monitor these developments closely in the month ahead.

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