Introduction
The global automotive landscape is undergoing a bold transformation, defined by record-shattering performance feats, advanced AI integration, and new standards in electrified mobility. Porsche is redefining in-car experiences with gaming and smarter AI controls, while Mercedes-AMG pushes endurance limits with its next-generation concept. At the same time, the industry faces headwinds, with tariff pressures threatening profitability for giants like Toyota, even as brands such as BYD, Hyundai, and BMW unveil breakthroughs that set fresh benchmarks in speed, design, and efficiency. Regional markets across the Middle East and Africa are also dynamic, driving forward with new launches, partnerships, and policies that reinforce their growing influence on the global stage. These developments highlight how global leaders and regional players alike are reshaping the future of mobility.
Porsche Macan Enhanced with AI, Gaming & Smarter Controls
Porsche’s updated all-electric Macan embraces next-generation comfort and infotainment with a revamped App Centre that turns the vehicle into an onboard entertainment console. Passengers can now access gaming (via AirConsole, Gameloft, Obscure Interactive) and media content—using a Bluetooth controller or touchscreen; an optional passenger display enables simultaneous use without distracting the driver. The enhanced Voice Pilot AI understands complex, conversational queries and includes an integrated on-board manual accessible by voice. Remote control via the My Porsche app now extends to the luggage compartments, including the front luggage compartment (frunk), when equipped with Porsche Connect. These upgrades reflect Porsche’s push towards richer digital experiences and seamless voice-driven usability.
Mercedes-Benz Unveils Record-Shattering AMG GT XX Concept
Mercedes-Benz’s Concept AMG GT XX has shattered endurance boundaries by covering 40,075 kilometres—the equivalent of circumnavigating the globe—in just over seven days during extreme testing at Nardò. Powered by three axial-flux motors and a direct-cooled battery, the concept also smashed the 24-hour distance record by surpassing it fourteenfold, showcasing next-generation AMG.EA drivetrain capability. Innovative features such as augmented-reality racing helmets, ergonomic 3D seat pads, illuminated paint, headlight-integrated speakers, and MBUX Fluid Light rear panels underscore AMG’s pioneering design ethos. Many of these technologies are slated to enter production in next year’s AMG.EA models. This record drive boosts Mercedes-AMG’s credentials in high-performance electrified vehicles.
Tariffs forecast to deal Toyota a US $9.5 bn blow in FY2026
Toyota expects its financial year ending March 2026 operating profit to be slashed by 1.4 trillion yen (approximately US $9.5 billion), a 16 per cent reduction. This decline stems largely from increased US tariffs on vehicle imports and components, combined with rising material costs and a stronger yen. The company has adjusted its annual operating profit forecast to 3.2 trillion yen, down from 3.8 trillion yen. Despite these pressures, Toyota continues to push ahead with US production and plans a new vehicle factory in Japan.
BYD’s Yangwang U9 Track Edition Sets EV Speed Record
BYD’s luxury sub-brand Yangwang has set a new global EV top-speed record, with the U9 Track Edition reaching 472.41 km/h. Powered by a quad-motor platform delivering over 3,000 PS, the hypercar demonstrates extreme performance capability. Aerodynamic upgrades and a robust cooling system ensured stability at record-breaking speeds. The feat eclipses benchmarks set by leading European hypercars, reinforcing BYD’s engineering strength. It establishes Yangwang as a formidable player in the high-performance EV segment.
Hyundai Teases Bold New Concept Ahead of IAA Mobility
Hyundai has unveiled the first images of its upcoming concept vehicle, set to debut at IAA Mobility 2025 in Munich from 9–14 September. The design teaser hints at a fresh, electrified direction—visitors can explore it first-hand at Hyundai’s outdoor exhibit in Ludwigstraße. Over the coming days, Hyundai will release additional visuals spotlighting key design features. The concept is poised to evolve into a future IONIQ production model launching in early 2026. The phased reveal builds anticipation and underscores Hyundai’s forward-looking design strategy.
Pure × McLaren Flex E-Scooter Garners Spotlight for Compact Power
Pure’s new Flex e-scooter, developed in collaboration with McLaren, stands out for its ultra-compact design and high-performance engineering. It delivers a smooth, stable ride through Active Steering Stabilisation, accommodating tight urban storage needs. Powered by a 924 W motor paired with a 36 V battery, it offers up to 52 km of riding range and reaches speeds of 25 km/h. Its folding form factor—compact enough to fit into car boots or on transport racks—reflects practical urban-mobility design. The Flex blends racing-inspired flair with everyday convenience in a sleek, portable package.
Mitsubishi Fuso and Foxconn Partner to Develop Zero-Emission Buses
Mitsubishi Fuso and Foxconn have signed an MoU to jointly develop zero-emission buses, strengthening the Fuso bus brand. The collaboration includes their subsidiaries MFBM and Foxtron, focusing on research, production, and market expansion. Initial work will centre on Foxtron’s Model T and Model U prototypes. The agreement positions MFBM as a platform for both ICE and electrified bus operations. This alliance signals a step towards sustainable mass transit solutions across key global markets.
Nissan Roox Redefines the Kei Car with Space, Style and Technology
Nissan has unveiled the all-new Roox in Japan, raising standards in the kei car category. The model features a spacious, premium interior and advanced comfort innovations. It introduces a segment-first integrated 12.3-inch infotainment screen with Google built-in. Enhanced safety systems and improved efficiency strengthen its appeal to urban customers. With a refined design and upmarket feel, the Roox sets a new benchmark for compact mobility.
Stellantis Introduces New Turbocharged Hybrid Powertrain Without Plug-In Requirement
Stellantis has revealed a new 1.6-litre turbocharged four-cylinder hybrid engine designed for performance and efficiency. The system integrates dual motors with a hybrid control unit to balance power and economy. It will debut in the next Jeep Cherokee, delivering electrified torque alongside off-road capability. The powertrain is engineered to achieve competitive fuel efficiency without requiring external charging. This innovation underscores Stellantis’ strategy of broadening hybrid options across its portfolio.
Nissan sells India plant stake to Renault for US $404 million
Nissan has completed the sale of its 51 per cent stake in the Chennai-based joint venture (RNAIPL) to Renault, making the plant a fully owned Renault facility. Going forward, Nissan models will continue to be produced there under a contract manufacturing agreement. The deal bolsters Renault’s ambitions to make India a strategic international manufacturing hub. Meanwhile, Nissan will remain active in the Indian market through ongoing investments—its plans include launching new products backed by a €700 million investment over the next two years.
BMW’s Zipse: iX3 to set industry benchmark, outpace Tesla
BMW CEO Oliver Zipse claims the new iX3, debuting in 2026, will “be the benchmark of the industry”, offering up to 800 km of EPA (WLTP) range and 400 kW ultra-fast charging. These specifications surpass those of the Tesla Model Y, underlining BMW’s push to reclaim ground in the luxury EV market. The iX3 is the first in the Neue Klasse line-up and touts major efficiency gains that signal BMW’s technological leap.
Honda and Helm.ai Partner on Multi-Year ADAS Development for Consumer Vehicles
Honda has signed a multi-year agreement with AI firm Helm.ai to develop advanced driver-assistance systems (ADAS) for mass-market vehicles. The collaboration leverages Helm.ai’s full-stack real-time AI tech, including generative simulation and deep-learning frameworks. Solutions will span highway and urban autonomy, development-ready with perception, path-prediction, and simulation models. Honda aims to enhance its Navigate-on-Autopilot capabilities with scalable, safe, and AI-driven software stacks. This partnership lays the groundwork for Honda’s next wave of smart mobility offerings.
Regional Highlights
Legend Holding Group Expands JAFZA Facility and Unveils New Ventures
Legend Holding Group has expanded its operations within Jebel Ali Free Zone (JAFZA) to boost its capabilities across vehicle certification, service, and logistics. The upgraded facility supports a range of setups—including workshops, parts storage, pre-delivery inspections, and fleet services—with a strategic focus on broader regional operations. In parallel, the group launched several pioneering ventures in the EV testing, automotive supply, and digital services domains. These initiatives aim to strengthen its regional ecosystem and position JAFZA as both a hub for innovation and automotive excellence. The expansion signals a broader commitment to enhancing mobility-related infrastructure and service offerings in the UAE.
Ford Issues Major Safety Recall in South Africa
Ford South Africa has announced a significant recall affecting a large number of vehicles due to a safety-related defect, reflecting a proactive stance on consumer protection. While details of the issue were not specified, the company emphasized the urgency and safety-first approach behind the decision. Affected owners will be contacted directly for remedy, with free inspections and repairs provided. The recall underscores Ford’s commitment to maintaining high safety and regulatory standards in the South African market. It also highlights the importance of transparency in brand trust, especially in emerging markets.
Tata Motors Reenters South African Passenger Car Market with New Lineup
Tata Motors Passenger Vehicles (TMPV) has relaunched in South Africa, debuting four models through a strategic partnership with Motus Holdings. The lineup includes the Harrier, Curvv, Punch, and Tiago, supported by plans to expand the dealership network from 40 to 60 locations by 2026. Each model emphasizes modern design, advanced safety, and connected features—tailored to appeal to local buyers. The relaunch speaks to Tata’s aim to reinvigorate its global footprint by reestablishing itself in key developing markets. Skill development, local jobs, and financing support will contribute to the brand’s long-term regional presence.
Arabian Automobiles Enhances Customer Focus Through Dealer Incentives
Arabian Automobiles has launched a new “Excellence Incentive” program aimed at empowering its dealer network and elevating customer service standards. The initiative awards dealers based on metrics like service quality, sales performance, and customer satisfaction. It also includes training and resources to support partner growth and foster stronger customer relationships. The program reflects the company’s customer-centric philosophy and pledges to advance service consistency across its network. This demonstrates Arabian Automobiles’ strategy of driving loyalty through empowerment and excellence.
UAE EV Owners See Insurance Relief—Premiums Dip After 15 Months
UAE electric vehicle owners are seeing a noticeable easing in motor insurance premiums, marking the first drop in around 15 months. Average renewals fell by nearly 9 percent compared to a year ago, offering a tangible financial relief for the EV community. The decline is attributed to a wider variety of insured models and evolving insurer risk assessments. Industry experts consider this an encouraging move to boost EV adoption by alleviating cost concerns. Many dealers believe it will positively influence consumer confidence and spur further EV uptake.
Nissan Rolls Out Next-Gen Connected Services for Patrol Models in Middle East
Nissan has introduced its Connected Car Services 2.0 (CCS 2.0) across the entire Patrol lineup in the Middle East, including PRO-4X and exclusive NISMO trims. The updated MyNissan app debuts a region-first “Ownership” feature, enabling users to book service, schedule test drives, locate dealers, and explore nearby areas. With CCS 2.0, drivers can remotely manage door locks, start the engine, set cabin temperature, and access live diagnostics. The Patrol now boasts Google Built-In on its 28.6" Monolith display, alongside wireless Apple CarPlay and Android Auto. The initiative is live in the UAE and Saudi Arabia, and will expand to more models and regions as part of Nissan’s broader connected services rollout.
Egypt Poised to Resume Passenger-Car Production with Japanese Collaboration
Egypt is finalising plans to restart domestic production of passenger cars, reflecting renewed momentum in its automotive sector. The government’s strategy includes reviving state-owned El Nasr Automotive’s manufacturing lines and expanding its partnership network with Japanese carmakers. Current output focuses on globally aligned bus models, while passenger-car production is slated by the end of 2025, aligning with national targets of 400,000–500,000 vehicles annually. This marks a strategic shift towards industrial diversification and value-chain development. The initiative underscores Egypt’s aim to become a regional automotive hub while boosting exports and economic resilience.
Al-Futtaim and Ashok Leyland Expand into Qatar’s CV Market
Al-Futtaim, through its FAMCO Qatar arm, has secured a deal to introduce Ashok Leyland’s full commercial-vehicle range—including buses plus light- and heavy-duty trucks—into Qatar. This expansion follows their successful partnership in Saudi Arabia and reflects shared ambitions to support Qatar’s logistics and transport infrastructure. Models such as the Falcon, Oyster, Boss, Partner, and Captain are being positioned for high reliability, efficiency, and low operating costs. The roll-out will be phased: starting with buses, followed by light- and then heavy-duty segments. It underscores both companies’ strategic commitment to delivering durable, service-oriented mobility in the Gulf.
Chery’s Omoda and Jaecoo Brands Launch in Iraq
Chinese automaker Chery has partnered with Jameel Motors to introduce its Omoda and Jaecoo brands in Iraq, marking a significant expansion into the Middle Eastern market. The initial lineup includes the petrol-powered Omoda C5 and C7 models, along with the Jaecoo J5, J7 (plug-in hybrid), and J8. This move aligns with Chery’s strategy to increase its presence in emerging markets amid challenges in China and limited access to the U.S. market. The Iraqi car market is experiencing growth, with new car sales increasing by over 28% to approximately 161,000 units.
Stellantis Middle East Expands BProAuto Portfolio
Stellantis Middle East has broadened its BProAuto portfolio by launching automotive batteries in the region. The introduction of these batteries aims to offer more affordable and dependable options for independent workshops, enhancing value for customers. This move reflects Stellantis’s commitment to supporting the aftermarket sector and promoting sustainable mobility solutions. The launch is part of Stellantis’s strategy to strengthen its presence in the Middle Eastern market.
Jaecoo J5 Makes Middle East Debut in Riyadh
The Jaecoo J5, a subcompact crossover SUV, was officially unveiled in Riyadh, Saudi Arabia, on August 9, 2025. The UAE launch is scheduled for August 14 at the Jaecoo showroom in Dubai, offering media, partners, and customers a first-hand look at the JAECOO J5’s regional edition tailored specifically for the Emirates. The event showcased the brand’s broader model range, including the JAECOO J8, and introduced the region to its Super Hybrid System (SHS), reflecting JAECOO’s ambition to deliver intelligent, eco-conscious driving experiences to the Middle East.
SAIC Motor’s Global Recognition Highlights MG’s Middle East Success
SAIC Motor, the parent company of MG Motor, has ranked 138th on the prestigious 2025 Fortune Global 500 list, with revenues of USD 87.2 billion in 2024. This marks the company’s 21st consecutive appearance, underscoring its global influence and consistent performance across key markets, including the Middle East. As the only Chinese automaker to sell over 1 million New Energy Vehicles (NEVs) and over 1 million vehicles overseas for three years in a row, SAIC’s global success has been key to building MG’s credibility and appeal in the Middle East. Having re-entered the Middle East market in 2015, MG has swiftly and strategically grown to break into the top 5 of best-selling manufacturers in the GCC, a success which has also been mirrored in other regional markets such as Iraq, Jordan, Lebanon, and Morocco.
Chery Launches Hybrid SUV with 1,200km Range in South Africa
Chery Auto has launched the hybrid versions of its Omoda C9 and Jaecoo J7 SUVs in South Africa, marking its first foray into the country’s new-energy vehicle market. The new plug-in hybrid Omoda C9 is priced at 999,000 rand ($56,275) and features a 34.5 kWh battery, enabling a 150 km electric-only range and a total range of 1,100 km. The Jaecoo J7, incorporating a super hybrid system, is priced at 689,900 rand. This move reflects rising demand for electric and hybrid vehicles in Africa’s largest automotive market, where other Chinese automakers like GAC, BYD, and GWM are also expanding.
Qatar’s MoCI Bans Sale of Non-Compliant Vehicles
Qatar’s Ministry of Commerce and Industry (MoCI) has issued Circular No. (02) of 2025, prohibiting the sale, display, promotion, or advertisement of new and used vehicles that do not meet Gulf Standard Specifications. This directive applies to all commercial vehicle types, including those sold through showrooms and online platforms, aiming to protect consumers from commercial fraud and uphold the quality of the automotive market. The circular does not affect vehicles imported for private use but mandates that all commercial vehicles comply with the authorised Gulf Standard Specifications. The Qatar General Organization for Standards and Metrology (QGOSM) employs 128 qualified professionals and technicians to create these specifications. The MoCI has set a deadline for vehicle sales points to rectify any non-compliant vehicles, ensuring adherence to the new regulations.
Egypt Signs $1 Billion Deal with China’s Sailun Group for Tyre Factory
Egypt has signed a $1 billion agreement with China’s Sailun Group to establish an automotive tyre manufacturing plant in the Suez Canal Economic Zone (SCEZ). The project, developed in collaboration with the Arab Organization for Industrialization (AOI), will be implemented in three phases over three years, with the first phase scheduled for completion in 2026. The facility aims to produce six million tyres annually in its first phase, with plans to scale up to 12 million tyres per year. This investment is expected to bolster Egypt’s automotive industry and create significant employment opportunities. The plant will contribute to the country’s efforts to enhance its manufacturing capabilities and export potential in the automotive sector.
Rolls-Royce Presents Bespoke Black Badge Cullinan Series II ‘Desert Sunset’
Rolls-Royce Motor Cars has unveiled a bespoke Black Badge Cullinan Series II ‘Desert Sunset’ in Doha, Qatar. Inspired by the distinctive hues of the Qatari capital’s evening sky, this limited-edition SUV was commissioned through the marque’s private office in Dubai. The vehicle features unique design elements and luxurious finishes, reflecting Rolls-Royce’s commitment to craftsmanship and exclusivity. The ‘Desert Sunset’ edition exemplifies the brand’s dedication to creating personalised and extraordinary automobiles for its discerning clientele. This unveiling underscores Rolls-Royce’s strong presence and bespoke offerings in the Middle Eastern market.
Marhaba Auctions Launches Record-Breaking Summer Campaign
Marhaba Auctions has launched its most ambitious summer campaign to date, offering AED 500,000 in rewards to participants. The campaign includes instant cashback offers, a ‘Spin the Wheel’ promotion, and other engaging activities designed to enhance customer experience and participation. This initiative reflects Marhaba Auctions’ commitment to providing value and excitement to its customers. The campaign aims to attract a broader audience and increase engagement during the summer period. Marhaba Auctions continues to innovate in the online auction space, offering unique opportunities for buyers and sellers alike.
MOL, TradeWaltz, and Suzuki to Strengthen Automobile Trade Between India and Africa
Mitsui O.S.K. Lines, TradeWaltz, and Suzuki have signed a memorandum of understanding at TICAD 9 to enhance car trade between India and Africa. The partnership focuses on digitising shipping documentation, such as bills of lading, and promoting decarbonisation across the supply chain. Aligned with the Japan–India Cooperation Initiative for Sustainable Economic Development in Africa, the agreement paves the way for a more efficient and lower-emission trade corridor. It represents a coordinated effort to reinforce logistics infrastructure and economic ties between two fast-growing regions. The trio intends to shape a resilient, digitally enabled automotive trade ecosystem that benefits stakeholders on both continents.
Conclusion
A decisive turn toward software-defined, electrified mobility.The narrative is clear: premium marques are fusing AI-rich interfaces and record-breaking performance with pragmatic, scalable electrification. Porsche’s voice-led, entertainment-first Macan and Mercedes-AMG’s globe-circling concept show how digital intelligence now sits alongside raw speed, while Toyota’s tariff headwinds underline the macro forces reshaping profitability and localisation. BYD’s top-speed milestone, Hyundai’s IAA design tease, Stellantis’s no-plug hybrid strategy, and Honda’s ADAS collaboration signal rapid advances spanning EVs, hybrids, and autonomous capability. Regionally, momentum is equally strong: dealer-empowerment programmes, easing EV insurance in the UAE, new production and parts capacity in Egypt, and fresh nameplate launches from Iraq to South Africa illustrate a widening, more sophisticated MENA–Africa ecosystem. With stricter standards in markets like Qatar, customer trust, compliance, and service excellence remain as critical as innovation itself. Taken together, these shifts point to an industry in confident transition—where software, partnerships, and regional investment will determine winners, provided brands balance breakthrough technology with cost discipline, reliability, and an unwavering focus on the customer experience.
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