AMENA Auto Monthly Review – August 2025
Introduction The global automotive landscape is undergoing a bold transformation, defined by record-shattering performance feats, advanced AI integration, and new standards in electrified mobility. Porsche is redefining in-car experiences with gaming and smarter AI controls, while Mercedes-AMG pushes endurance limits with its next-generation concept. At the same time, the industry faces headwinds, with tariff pressures threatening profitability for giants like Toyota, even as brands such as BYD, Hyundai, and BMW unveil breakthroughs that set fresh benchmarks in speed, design, and efficiency. Regional markets across the Middle East and Africa are also dynamic, driving forward with new launches, partnerships, and policies that reinforce their growing influence on the global stage. These developments highlight how global leaders and regional players alike are reshaping the future of mobility. Porsche Macan Enhanced with AI, Gaming & Smarter Controls Porsche’s updated all-electric Macan embraces next-generation comfort and infotainment with a revamped App Centre that turns the vehicle into an onboard entertainment console. Passengers can now access gaming (via AirConsole, Gameloft, Obscure Interactive) and media content—using a Bluetooth controller or touchscreen; an optional passenger display enables simultaneous use without distracting the driver. The enhanced Voice Pilot AI understands complex, conversational queries and includes an integrated on-board manual accessible by voice. Remote control via the My Porsche app now extends to the luggage compartments, including the front luggage compartment (frunk), when equipped with Porsche Connect. These upgrades reflect Porsche’s push towards richer digital experiences and seamless voice-driven usability. Mercedes-Benz Unveils Record-Shattering AMG GT XX Concept Mercedes-Benz’s Concept AMG GT XX has shattered endurance boundaries by covering 40,075 kilometres—the equivalent of circumnavigating the globe—in just over seven days during extreme testing at Nardò. Powered by three axial-flux motors and a direct-cooled battery, the concept also smashed the 24-hour distance record by surpassing it fourteenfold, showcasing next-generation AMG.EA drivetrain capability. Innovative features such as augmented-reality racing helmets, ergonomic 3D seat pads, illuminated paint, headlight-integrated speakers, and MBUX Fluid Light rear panels underscore AMG’s pioneering design ethos. Many of these technologies are slated to enter production in next year’s AMG.EA models. This record drive boosts Mercedes-AMG’s credentials in high-performance electrified vehicles. Tariffs forecast to deal Toyota a US $9.5 bn blow in FY2026 Toyota expects its financial year ending March 2026 operating profit to be slashed by 1.4 trillion yen (approximately US $9.5 billion), a 16 per cent reduction. This decline stems largely from increased US tariffs on vehicle imports and components, combined with rising material costs and a stronger yen. The company has adjusted its annual operating profit forecast to 3.2 trillion yen, down from 3.8 trillion yen. Despite these pressures, Toyota continues to push ahead with US production and plans a new vehicle factory in Japan. BYD’s Yangwang U9 Track Edition Sets EV Speed Record BYD’s luxury sub-brand Yangwang has set a new global EV top-speed record, with the U9 Track Edition reaching 472.41 km/h. Powered by a quad-motor platform delivering over 3,000 PS, the hypercar demonstrates extreme performance capability. Aerodynamic upgrades and a robust cooling system ensured stability at record-breaking speeds. The feat eclipses benchmarks set by leading European hypercars, reinforcing BYD’s engineering strength. It establishes Yangwang as a formidable player in the high-performance EV segment. Hyundai Teases Bold New Concept Ahead of IAA Mobility Hyundai has unveiled the first images of its upcoming concept vehicle, set to debut at IAA Mobility 2025 in Munich from 9–14 September. The design teaser hints at a fresh, electrified direction—visitors can explore it first-hand at Hyundai’s outdoor exhibit in Ludwigstraße. Over the coming days, Hyundai will release additional visuals spotlighting key design features. The concept is poised to evolve into a future IONIQ production model launching in early 2026. The phased reveal builds anticipation and underscores Hyundai’s forward-looking design strategy. Pure × McLaren Flex E-Scooter Garners Spotlight for Compact Power Pure’s new Flex e-scooter, developed in collaboration with McLaren, stands out for its ultra-compact design and high-performance engineering. It delivers a smooth, stable ride through Active Steering Stabilisation, accommodating tight urban storage needs. Powered by a 924 W motor paired with a 36 V battery, it offers up to 52 km of riding range and reaches speeds of 25 km/h. Its folding form factor—compact enough to fit into car boots or on transport racks—reflects practical urban-mobility design. The Flex blends racing-inspired flair with everyday convenience in a sleek, portable package. Mitsubishi Fuso and Foxconn Partner to Develop Zero-Emission Buses Mitsubishi Fuso and Foxconn have signed an MoU to jointly develop zero-emission buses, strengthening the Fuso bus brand. The collaboration includes their subsidiaries MFBM and Foxtron, focusing on research, production, and market expansion. Initial work will centre on Foxtron’s Model T and Model U prototypes. The agreement positions MFBM as a platform for both ICE and electrified bus operations. This alliance signals a step towards sustainable mass transit solutions across key global markets. Nissan Roox Redefines the Kei Car with Space, Style and Technology Nissan has unveiled the all-new Roox in Japan, raising standards in the kei car category. The model features a spacious, premium interior and advanced comfort innovations. It introduces a segment-first integrated 12.3-inch infotainment screen with Google built-in. Enhanced safety systems and improved efficiency strengthen its appeal to urban customers. With a refined design and upmarket feel, the Roox sets a new benchmark for compact mobility. Stellantis Introduces New Turbocharged Hybrid Powertrain Without Plug-In Requirement Stellantis has revealed a new 1.6-litre turbocharged four-cylinder hybrid engine designed for performance and efficiency. The system integrates dual motors with a hybrid control unit to balance power and economy. It will debut in the next Jeep Cherokee, delivering electrified torque alongside off-road capability. The powertrain is engineered to achieve competitive fuel efficiency without requiring external charging. This innovation underscores Stellantis’ strategy of broadening hybrid options across its portfolio. Nissan sells India plant stake to Renault for US $404 million Nissan has completed the sale of its 51 per cent stake in the Chennai-based joint venture (RNAIPL) to Renault, making the plant a fully owned Renault facility. Going forward, Nissan models will