Global and MENA Auto Outlook: Next-Gen EVs, Smart Mobility Systems & Autonomous Technology

Introduction

From Disney streaming in Audi cabins and Lamborghini’s 1,000+ hp hybrid supercars, to Jeep’s new turbocharged Grand Cherokee and GM’s next-generation V8s, this edition captures a global automotive industry balancing emotional performance with hard-headed efficiency. Global OEMs are doubling down on software-defined vehicles, autonomy and new cockpit experiences, while still investing in combustion and hybrid technologies that will carry many markets through the transition.

Alongside this, the next wave of mobility infrastructure is taking shape: Waymo’s robotaxis expanding across US cities, Stellantis partnering with NVIDIA and Uber on Level 4 ride-hailing, XPENG blending robotaxis with flying cars, and LG Chem with ZEISS designing holographic windscreens for tomorrow’s digital cockpit. In parallel, regional players across the Middle East and Africa are moving from observers to orchestrators—Abu Dhabi scaling AV and eVTOL ecosystems, Saudi Arabia and Oman advancing local manufacturing, and markets like South Africa, Egypt and Qatar emerging as serious hubs for new-energy vehicles, logistics innovation and Chinese-brand expansion.

Audi Integrates Disney Streaming into Vehicle Systems

Audi introduces Disney’s streaming services into its in-vehicle infotainment systems. The integration enhances cabin entertainment as digital experiences become central to modern mobility and connected-car value. It reflects shifting consumer expectations, particularly among younger and digitally connected users. Audi aims to differentiate its vehicles through richer content and seamless user interaction. The move shows how infotainment partnerships are becoming strategic in the premium segment and in software-defined-vehicle positioning.

Alfa Romeo Displays the 33 Stradale at the L.A. Auto Show

The showcase of the 33 Stradale reinforces Alfa Romeo’s heritage narrative and brand identity in a key global market. Its presence builds excitement around the brand’s performance direction and electrified future. The display supports Alfa Romeo’s ambition to strengthen its premium credentials in the United States. The reveal comes as the brand prepares further strategic announcements. It contributes to Alfa Romeo’s ongoing push toward renewed global relevance.

Waymo’s “Whirlwind 2025” Expands into Three New US Cities

Waymo’s Whirlwind 2025 initiative continues with launches in three additional US cities, extending its autonomous-mobility footprint. The expansion signals growing confidence in operational maturity and regulatory acceptance for autonomous mobility services. As well as enhancing scale, the city roll-out helps Waymo capture new passenger segments and data-rich urban-driving environments. For MENA stakeholders, the move provides insight into how future mobility services might evolve locally and the readiness of cities to support them. The development emphasises how auto companies and mobility-tech firms are increasingly overlapping as part of broader ecosystem shifts.

Nio Reportedly Licenses Out Its AV Chip Technology

Nio has begun licensing its in-house developed Shenji NX9031 autonomous-driving chip technology to third-party automotive semiconductor firms. The move transforms a high-cost research project into a potential revenue stream and strengthens Nio’s tech positioning. Industry sources suggest contract values vary significantly depending on the depth of the licensing agreement. The chip supports next-generation AD capabilities and is built on a 5-nm automotive-grade process. The shift illustrates how EV makers are monetising internal technology assets beyond vehicle sales.

GM Prepares New Small-Block V8s (5.7L & 6.6L) Amid Powertrain Shift

General Motors is developing a new generation of small-block V8 engines in 5.7-litre and 6.6-litre configurations. The 5.7-litre unit is set to support mainstream models such as the Chevrolet Silverado 1500, offering improved efficiency over existing V8 engines. The larger 6.6-litre version is intended for high-performance applications, including the forthcoming Corvette Grand Sport, underscoring GM’s continued focus on powerful combustion technology. This development is part of a significant investment aimed at sustaining V8 capability while the company advances its electrification strategy. Although GM has confirmed the next-generation small-block family, detailed specifications and model allocations remain unannounced.

Audi Unveils Design Concept for Its Formula 1 Entry

Audi has revealed the design identity for its 2026 Formula 1 contender, signalling a key milestone in its debut into the championship. The concept showcases a blend of technical precision and emotional design consistent with Audi’s brand language. This marks a significant investment in motorsport as a global technology and brand-building platform. Audi’s entry aligns with the sport’s new regulatory era focusing on hybrid efficiency and sustainable performance. The reveal strengthens Audi’s long-term strategy to elevate global visibility through top-tier motorsport.

Ford Expands BlueCruise Availability to Additional Models

Ford will extend its BlueCruise hands-free driving system to four additional models, broadening access to advanced driver-assistance technology. The announcement reflects the growing mainstream demand for semi-autonomous driving features. The expansion builds on Ford’s increasing adoption of software-driven vehicle updates and connected services. BlueCruise is positioned as a key differentiator in long-distance comfort and driver-assistance convenience. This development highlights the accelerating pace of ADAS integration across global vehicle portfolios.

Ferrari Honours Eight Suppliers at 2025 Podio Ceremony

Ferrari awarded eight of its international suppliers at the 2025 “Podio Ferrari” event, recognising excellence in technological innovation and long-term collaboration. The awards ceremony featured 16 finalists selected from over 700 of the company’s strategic partners across six categories, reflecting Ferrari’s emphasis on performance, sustainability and quality in its global supply chain.

2026 Jeep Grand Cherokee Debuts Turbocharged Four-Cylinder Engine

The 2026 Grand Cherokee enters its mid-cycle refresh with a new 2.0-litre turbocharged “Hurricane 4” engine delivering around 324 hp, replacing the outgoing V6. The model features refined exterior styling and an upgraded 12.3-inch infotainment system. Jeep continues to offer the 4xe plug-in hybrid variant as part of the updated line-up, reflecting Stellantis’ strategy to balance performance with emissions efficiency. The new engine enhances both fuel economy and responsiveness, positioning Jeep strongly in the competitive SUV segment. The update also reinforces Jeep’s appeal in markets prioritising capability and environmental responsibility.

Lamborghini Unveils Fenomeno and Revuelto at Tokyo Event

Lamborghini showcased the Fenomeno and a bespoke Revuelto Ad Personam at Lamborghini Day Japan, celebrating the brand’s growing presence in Asia. The Fenomeno, an ultra-limited production model with a 1080-hp hybrid system, exemplifies Lamborghini’s commitment to blending extreme performance with electrification. The event underscored the marque’s focus on exclusivity, personalisation, and technological innovation. These reveals highlight Lamborghini’s global strategy to lead the luxury hybrid supercar segment. The presentation also reinforced the brand’s momentum in fast-expanding premium markets across the region.

Volkswagen Group Secures Temporary Semiconductor Buffer Amid Nexperia Dispute

Volkswagen confirmed it has obtained a short-term buffer of semiconductors following supply uncertainty caused by government intervention in chip exports from Nexperia. The automaker cautioned that while current operations remain stable, the underlying risk of disruption persists across the automotive supply chain. The situation highlights the growing strategic importance of securing critical components amid geopolitical tension.

LG Chem and ZEISS Collaborate on Holographic Automotive Displays

LG Chem and ZEISS have joined forces to develop advanced photopolymer films for next-generation holographic displays, with production targeted for 2029. The partnership aims to strengthen the supply chain for premium optical materials used in transparent vehicle screens. The technology will enable immersive visual interfaces integrated directly into windscreens. This development highlights the growing fusion of material science and digital display design. It signals a future in which augmented-reality interfaces become a standard feature of luxury and performance vehicles.

Hyundai Unveils New NEXO Fuel-Cell Vehicle in Japan

Hyundai has revealed the latest generation of its NEXO fuel-cell electric vehicle at the Japan Mobility Show 2025, marking the model’s official introduction to the Japanese market. The updated NEXO offers an extended range exceeding 800 kilometres on a single hydrogen fill, supported by improved efficiency and advanced driver-assistance technologies. The launch reinforces Hyundai’s global hydrogen strategy and its commitment to sustainable mobility solutions beyond battery-electric vehicles. Through interactive showcases and brand experiences, Hyundai highlighted hydrogen’s potential as a clean and scalable energy source. The debut further positions Hyundai as a frontrunner in fuel-cell innovation and zero-emission transport.

Stellantis Partners with NVIDIA and Uber for Robotaxi Development

Stellantis announced a strategic alliance with NVIDIA and Uber to accelerate the deployment of autonomous ride-hailing vehicles. The partnership integrates Stellantis’ engineering expertise, NVIDIA’s AI-driven platform, and Uber’s global mobility network. Together, they aim to advance Level 4 autonomy for future robotaxi fleets. The collaboration supports Stellantis’ strategy to expand into software and service-based revenue streams. It marks a significant milestone in the company’s transformation towards next-generation intelligent mobility.

Joby to Sell up to US$250 Million of Electric Air Taxis to Kazakhstan Operator

Joby Aviation has signed a letter of intent to sell up to US$250 million of its eVTOL aircraft and associated services to Alatau Advance Air Group in Kazakhstan. The agreement includes governmental support from the Ministry of Artificial Intelligence and Digital Development to build regulatory and infrastructure frameworks. The deal signals expanding advanced-mobility ambitions beyond traditional markets as urban air taxi services gain traction. Joby expects the Kazakhstan move to help accelerate its international rollout of eVTOL services. The partnership may act as a template for similar mobility initiatives globally.

XPENG Showcases Robotaxi and Flying-Car Systems, Advancing Its ‘Physical AI’ Mobility Vision

XPENG has presented its latest mobility innovations including integrated robotaxi solutions and a modular flying-car system powered by its VLA 2.0 platform. The company emphasises a broader ecosystem approach that transcends traditional vehicle boundaries, combining autonomy, air mobility and advanced software. With partnerships and international ambitions, XPENG positions itself as a mobility-services player rather than solely an automaker. The showcase signals how entrants are converging automotive, robotics and aviation in one mobility paradigm. The bold direction underscores how competitive dynamics are shifting from hardware alone to complex service ecosystems.

Alfa Romeo and Maserati Launch Joint Brand Initiative to Sharpen Positioning

Alfa Romeo and Maserati, both under the Stellantis group, have announced a cooperation initiative covering product development, marketing alignment and shared technology where synergies exist. The collaboration aims to clarify each brand’s identity—Alfa focusing on driver-centric performance and Maserati on ultra-luxury exclusivity—while achieving cost efficiencies. The initiative reflects how luxury marques are re-evaluating their strategies to remain competitive in a changing market. By pooling resources selectively, the brands intend to accelerate development and optimise global roll-out. The announcement shows how branding, customer experience and operational discipline are interlocking more tightly in the premium segment.

Peugeot Reveals First Image of Polygon Concept

Peugeot has teased its new Polygon Concept ahead of its full unveiling later this year. The model is expected to showcase the brand’s future design language and advancements in electrification. Initial imagery suggests a bold, sculptural aesthetic emphasising aerodynamic precision and digital minimalism. The concept reflects Peugeot’s commitment to modernity and emotional appeal within its evolving electric portfolio. This reveal builds anticipation for the next stage of the brand’s creative transformation.

Regional Highlights (MENA & Africa)

Abu Dhabi Partners with Glydways on AV Transit System

The Abu Dhabi Investment Office has entered a strategic partnership with Glydways to explore deployment of autonomous transit networks. The collaboration focuses on feasibility studies, regulatory frameworks and implementation of high-capacity EV transit on dedicated guideways. Plans include establishing a local manufacturing hub for Glydways technology and aligning with the region’s smart-mobility strategy. The deal was announced during the region’s flagship autonomous-mobility week and supports zero-emissions urban mobility objectives. The initiative exemplifies how cities are creating new mobility systems based on electric and autonomous infrastructure paradigms.

Joby Plans Saudi Arabia Air-Taxi Flights in 2026

Joby Aviation is preparing to launch commercial air-taxi services in Saudi Arabia beginning in 2026. The company aims to introduce its electric aircraft into key urban and tourism hubs. Early operations will focus on short-distance, sustainable air-mobility routes. The initiative positions Joby among the early movers in global eVTOL deployment. It highlights the rapid transition of air-mobility concepts into real-world commercial frameworks.

Abu Dhabi Selects Beta for eVTOL Infrastructure

Abu Dhabi has selected Beta Technologies to lead the development of its eVTOL infrastructure network. The project includes vertiports, charging systems and operational support for future air-mobility services. The partnership supports long-term plans to establish the city as a regional hub for advanced aviation technology. Implementation efforts will focus on both urban and inter-city mobility corridors. This move accelerates the foundational work needed for large-scale eVTOL adoption.

TBWA\RAAD Appoints Hadi Abou Khzam as Managing Director of Nissan United MENA

Hadi Abou Khzam has been appointed as Managing Director of TBWA\RAAD’s regional automotive hub supporting Nissan and INFINITI. He will lead the next evolution of the Nissan United 3.0 model, focusing on AI-driven, data-enhanced marketing performance. The appointment reflects growing demand for precision, personalisation and measurable impact in automotive communications. Khzam brings more than two decades of brand and automotive marketing experience to the role. The move strengthens the agency’s capability to support Nissan and INFINITI in a rapidly transforming digital landscape.

EVIQ Signs MoU with NAVA to Advance EV Technologies and Talent Development

EVIQ and the National Automotive and Vehicles Academy have signed an MoU to expand cooperation in electric-vehicle technologies. The agreement links charging-infrastructure development with specialised training programmes for emerging EV skills. It supports national goals to build both the physical and human infrastructure needed for large-scale electrification. The partnership aims to ensure industry-aligned training that prepares future technicians and engineers. It highlights how technology rollout and workforce development are increasingly progressing in parallel.

GANS and ADIO Sign MoU to Strengthen Abu Dhabi’s Advanced Air-Mobility Leadership

Global Air Navigation Services and the Abu Dhabi Investment Office have entered a partnership to advance the emirate’s air-mobility ecosystem. The agreement focuses on integrating drones, eVTOL aircraft and next-generation air-space solutions into future transport systems. It supports long-term ambitions to position Abu Dhabi as a global testbed for advanced aviation technologies. Joint technical, regulatory and infrastructure development will guide future deployment. This collaboration represents a major step in shaping the next phase of regional air-mobility innovation.

Tensor, ADIO and Department of Municipalities & Transport Partner to Advance Smart and Autonomous Mobility in Abu Dhabi

Tensor Auto has partnered with the Abu Dhabi Investment Office and the Department of Municipalities and Transport to accelerate autonomous-mobility development in the emirate. The collaboration will focus on regulatory frameworks, local testing environments and commercial deployment of autonomous technologies. It aligns with long-term plans to integrate next-generation mobility solutions across Abu Dhabi’s transport ecosystem. Technical and infrastructure workstreams will guide safe rollout of autonomous applications. The initiative reflects the growing momentum behind coordinated government–industry efforts in smart mobility.

GAC Unveils South Africa’s First Plug-In Hybrid MPV, the M8

GAC has launched the M8 Master, South Africa’s first plug-in hybrid MPV. The model features a turbocharged plug-in hybrid powertrain paired with a seven-seat premium interior. It targets the luxury people-mover segment and expands GAC’s footprint in the region’s evolving new-energy landscape. The launch highlights increasing demand for electrified options in markets traditionally dominated by combustion engines. It underscores the growing competitiveness of Chinese automakers in global high-spec vehicle categories.

VW Marks Major Polo Production Milestone in South Africa

Volkswagen Group Africa has rolled out its two-millionth Polo from the Kariega plant, marking a major production achievement. The milestone reinforces the facility’s importance as a global export hub for the brand. It comes as the plant approaches three decades of continuous vehicle manufacturing. The achievement demonstrates the role established production sites continue to play during the industry’s transition. It also highlights the sustained relevance of large-scale ICE production in key regions.

Saudi Arabia, NIDC, Stellantis and Petromin Sign MoU to Explore Vehicle-Manufacturing Project

Saudi Arabia’s Ministry of Investment, the National Industrial Development Center, Stellantis and Petromin have signed an MoU to assess establishing local vehicle manufacturing. The project aims to support domestic production capability across both passenger and commercial segments. It aligns with national economic-diversification goals and the expansion of industrial supply chains. The partnership will explore feasibility, localisation levels and long-term production strategy. The agreement reflects growing interest from global OEMs in shaping manufacturing bases within the region.

Škoda Auto Enters Saudi Arabian Market, Strengthening Its Middle East Presence

Škoda Auto officially launches in Saudi Arabia through a new partnership with SAMACO Motors. Initial showrooms will open in Jeddah and Al Khobar, with a flagship site planned in Riyadh in 2026. The first wave of models includes core SUVs and sedans to suit regional customer preferences. The expansion taps into Saudi Arabia’s rapidly growing vehicle market and rising buyer demand. This move reinforces Škoda’s broader strategy to deepen its footprint across the Middle East.

Ashok Leyland Strengthens Qatar Presence

Ashok Leyland expands its operations in Qatar, highlighting the Indian commercial-vehicle maker’s Gulf region growth strategy. The move underscores the wider trend of emerging market OEMs deepening footprint across MENA to seize infrastructure and transport-fleet demand. It signals that commercial-vehicle OEMs view the Gulf as a key growth region amid regional mobility investment. For importers and dealers in MENA, such expansions point to potential local partnerships and fleet contracts worth tracking. The development reinforces the importance of regional alliances in addressing logistics, aftermarket and service support locally.

Archer Completes eVTOL Flight Tests in United Arab Emirates

Archer Aviation has successfully conducted flight tests of its Midnight electric vertical take-off and landing (eVTOL) aircraft in the UAE. The tests validated vertical take-off, transition and wing-borne flight performance under regional climatic conditions. This represents a significant milestone in the move from prototype demonstration towards commercial urban-air-mobility operations. The programme highlights how advanced air mobility is becoming a serious complement to ground-based transport solutions. Future progress will hinge on certification pathways, infrastructure development and integration into national airspace and transport systems.

K2’s AutoGo and Baidu’s Apollo Go Collaborate to Expand Autonomous-Vehicle Fleet in Abu Dhabi

K2’s AutoGo and Baidu’s Apollo Go have entered an expanded partnership to deploy hundreds of fully driverless vehicles in Abu Dhabi by 2026. Both companies secured a commercial permit from the emirate’s transport authorities, enabling robotaxi operations without safety drivers on public roads. This initiative positions Abu Dhabi among the world’s early markets for large-scale autonomous-mobility deployment, beyond test phases. The fleet expansion underscores the maturity of both vehicle–software integration and regulatory frameworks for AV commercialisation. Service, infrastructure and mobility-ecosystem players should monitor how robotaxi roll-outs will influence urban transport, user behaviour and vehicle-service models.

Abu Dhabi Makes Aggressive Pitch for AV Leadership

During its recent Autonomous Week, Abu Dhabi articulated its ambition to become a global centre for autonomous-vehicle development, comparing its regulatory environment favourably with established hubs such as the US and China. Government officials announced multiple new partnerships and pilot programmes aimed at deploying AVs at scale across the emirate. The strategy underscores how jurisdictions are leveraging advanced mobility technologies to diversify economies and attract international investment. For OEMs, tier-ones and software-service providers, Abu Dhabi presents a potentially attractive test-bed and market for next-generation mobility innovation. Broader success will rely on ecosystem coordination—covering infrastructure, safety assurance, data frameworks and commercial deployment models.

Abu Dhabi Investment Office Partners with ROX Motor to Open Regional Headquarters in Abu Dhabi

The Abu Dhabi Investment Office has announced a partnership with NEV brand ROX Motor to establish its regional headquarters in Abu Dhabi. The new base will coordinate regional sales, after-sales and supply-chain localisation efforts for the brand’s Middle East operations. This move underlines Abu Dhabi’s ambition to develop a regional automotive ecosystem and attract new-energy vehicle players. ROX Motor’s expansion supports local-value-creation aims, including potential service networks, parts logistics and regional procurement. The development may accelerate competition in the luxury-NEV segment and prompt adjacent investments in infrastructure and mobility services.

BAIC Launches Locally Built B30 SUV in South Africa

BAIC has introduced its B30 SUV in South Africa, with local assembly underway at its Gqeberha plant in the Eastern Cape province. The launch includes both petrol and hybrid variants and marks a deeper localisation move for the Chinese OEM on the African continent. The strategy responds to South Africa’s ambitions for increased vehicle-production volume and localised content, as well as global OEM sourcing diversification. For competitive markets facing price pressure and import-duty constraints, the B30 presents a more regionally adapted offering with improved supply-chain flexibility. Manufacturers, importers and service networks should recognise Africa’s growing role in global vehicle-manufacturing ecosystems.

Al Abdulghani Motors Participates in Second World Summit for Social Development

Al Abdulghani Motors took part in the Second World Summit for Social Development, reinforcing its commitment to responsible business and national sustainability goals. The company highlighted its role in community engagement and broader social-impact initiatives beyond traditional automotive retail. Participation at this level strengthens the organisation’s brand reputation and enhances stakeholder trust. The move reflects a wider industry trend where distributors emphasise social responsibility as a competitive differentiator. It also signals growing alignment between automotive groups and national development agendas across the region.

Al Ghurair Mobility to Introduce LEPAS Brand to the UAE

Al Ghurair Mobility has signed an exclusive agreement to bring the LEPAS automotive brand to the UAE, expanding its growing mobility portfolio. The launch strengthens the distributor’s presence in the emerging-brand and new-energy-vehicle segment. The addition of LEPAS enhances consumer choice and adds competitive depth to the UAE’s automotive landscape. The move reflects rising interest in alternative OEM partnerships as the market diversifies. Service networks will need to prepare for new parts requirements, technical standards and brand-specific aftersales processes.

Plans Progress for Oman’s First Car-Manufacturing Facility in Salalah

A cooperation agreement has been signed to evaluate the establishment of Oman’s first automotive factory within Salalah Free Zone. The development aims to support localisation, industrial diversification and export-oriented manufacturing capacity. It marks a significant step in Oman’s strategy to attract mobility-sector investment and build an integrated automotive ecosystem. The project could establish the country as a new regional hub for vehicle production as supply chains decentralise globally. Manufacturers, suppliers and investors will monitor feasibility outcomes closely as the initiative moves into planning stages.

ADIO Announces 29 Partnerships to Boost Autonomous Mobility

The Abu Dhabi Investment Office has confirmed 29 new partnerships aimed at accelerating the deployment of autonomous-mobility technologies across the emirate. The agreements span ground-based delivery systems, logistics automation, drone operations and smart-transport infrastructure. This initiative marks a transition from small-scale pilots to commercial-level adoption of advanced mobility solutions. The programme highlights Abu Dhabi’s position as a global frontrunner in enabling real-world autonomous-vehicle and aerial-mobility deployments. For global technology firms and OEMs, the move signals expanding opportunities to integrate, scale and commercialise next-generation mobility systems.

Huawei Hosts “Go to MEA & HMS for Car” Forums in Ras Al Khaimah

Huawei convened its “Go to MEA & HMS for Car” event in Ras Al Khaimah, bringing together automotive OEMs, tech partners and regulatory representatives to discuss connected-vehicle and software-defined-vehicle innovation. The forum underscored Huawei’s intent to deepen its presence in the Middle East and Africa by advancing vehicle-cloud integration, cockpit-software ecosystems and OTA capabilities. Discussions centred on how digital-services providers and automakers can collaborate to deliver upgraded in-vehicle experiences, connectivity and data-driven user value. The event reflects how mobility is increasingly being shaped by software, data ecosystems and partner platforms rather than hardware alone. For OEMs, suppliers and dealers, this means a growing imperative to integrate digital capabilities, service-ecosystem readiness and software monetisation into vehicle value propositions.

Changan Automobile and Yango Group Forge Strategic Partnership for Smart Mobility Across Africa and the Middle East

Changan Automobile has signed a strategic cooperation agreement with Yango Group to develop smart-mobility solutions across Africa and the Middle East, with Yango Motors acting as Changan’s official distributor in Côte d’Ivoire and beyond. The collaboration aligns Changan’s vehicle and technology capabilities with Yango’s mobility-platform expertise in ride-hailing, car-sharing and digital services to address emerging-market mobility demand. By combining vehicle supply, fleet services and digital mobility-platform assets, the partnership seeks to accelerate accessible, sustainable transport solutions for urban markets in Africa and the ME region. This approach highlights how automakers are shifting from product-centric models to mobility-ecosystem strategies, especially in growth regions. For distributors, service networks and regional stakeholders, the pact emphasises the importance of integrated vehicle-plus-mobility-services business models in future market expansions.

EGYPT Autotech 2025 Concludes, Features 520 Companies from 40 Countries

The EGYPT Autotech 2025 exhibition concluded with participation from 520 companies across 40 countries, highlighting the region’s growing role in automotive components and mobility innovation. The event showcased trends in EV-kit retrofit, telematics platforms and regional supply-chain development initiatives. With strong engagement from international players, the show underlined Egypt’s ambition to become a regional automotive-tech hub. The broad global representation emphasises how the Middle East & Africa corridor is gaining importance in the mobility value chain. The outcome suggests enriched networking, project pipelines and supplier–OEM linkages for regional industry stakeholders.

BMW Middle East Champions Regional Creativity at Dubai Design Week 2025

BMW Middle East took a lead role at Dubai Design Week 2025, highlighting regional creative talent through design installations, custom-mobility projects and sustainability narratives. The activity underscores how automotive brands are embracing local cultural contexts and experiential marketing in the Gulf. BMW’s initiative reflects a shift from product-centric communication to broader lifestyle engagement. By positioning mobility as part of design culture, the brand deepens relevance among affluent UAE-based consumers. The campaign exemplifies how premium OEMs in the region are cultivating brand differentiation through tailored local experiences.

Qatar’s Al Waha for Cars Opens 212-Vehicle Chinese-Car Showroom in Strategic Local-Market Expansion

Al Waha for Cars has inaugurated a showroom dedicated to 212 vehicles from Chinese brands, signalling strategic local-market expansion in Qatar. The facility supports growing demand for cost-effective, feature-rich Chinese models and reflects shifting market dynamics in the Gulf region. The move demonstrates how regional importers are diversifying portfolios and adapting to new brand entrants. Operationally, the expansion enhances brand depth, accessibility and supply options in the target territory. The development is indicative of broader Chinese-OEM penetration into Gulf markets, prompting local operators to revisit sourcing, positioning and after-sales readiness.

Etihad Cargo Partners with Lodd Autonomous to Streamline Future of Middle-Mile Delivery

Etihad Cargo has entered into a partnership with Lodd Autonomous to explore autonomous delivery solutions in the middle-mile logistics segment in the UAE. The collaboration aims to deploy advanced vehicle autonomy and connectivity platforms within Etihad’s freight-ground network. The move highlights how logistic operators in the region are piloting next-gen mobility solutions beyond passenger cars. By integrating autonomous systems into freight and delivery operations, the partnership signals a shift in how mobility ecosystems evolve in the Gulf. The initiative underscores the interplay between mobility, logistics and automation in regional transport strategy.

South Africa’s New-Vehicle Sales Hit 10-Year High as Confidence Returns

New-vehicle registrations in South Africa have reached a 10-year high, driven by improved consumer confidence, favourable financing and renewed production-exports momentum. The performance reflects a recovery phase in one of Africa’s largest automotive markets and supports regional industry outlook. Incremental growth in domestic demand and export activity suggests broader market potential within Sub-Saharan Africa. The surge provides supportive context for OEMs and importers evaluating regional growth corridors. While challenges remain around infrastructure and regulation, the current trajectory offers constructive momentum.

Saudi Arabia Launches Digital Vehicle-Plate Wallet Services on Absher Platform

Saudi Arabia has implemented a digital wallet service for vehicle plates via the national Absher platform, enabling plate management and transfers through mobile applications. The service modernises vehicle-ownership processes, enhancing convenience and digital accessibility for private and commercial users. The initiative is part of the kingdom’s broader digitalisation of mobility services and government-led infrastructure modernisation. By shifting administrative tech to mobile channels, the country elevates the user experience associated with vehicle registration and mobility operations. The rollout supports the transformation of traditional vehicle services into digitally enabled systems.

Suzuki Sets New Sales Record in South Africa, Retains Second-Best-Selling Spot

Suzuki has achieved a new sales record in South Africa and maintained its position as the second-best-selling brand in the market, supported by value-oriented models, strong network reach and financing programmes. The performance highlights the relevance of brand positioning, affordability and local dealer execution in emerging automotive markets. It signals sustained healthy consumer demand and growing market maturity. The result may prompt competitors to refine value propositions and dealer strategies in similar regional markets. The outcome adds to the rising importance of Africa as a strategic growth frontier for global OEMs.

GFH Sponsors the Royal Bahrain Concours, Bahrain’s Premier Showcase of Automotive Artistry

GFH Capital has sponsored the Royal Bahrain Concours-d’Elegance, an elite automotive event spotlighting classic and supercar culture in Bahrain. The sponsorship underscores the role of luxury motoring, brand experience and lifestyle-driven engagements within Gulf markets. Participation in the event aligns with premium brand-positioning strategies that extend beyond traditional sales channels. By linking high-performance automotive culture with regional luxury dynamics, the initiative strengthens brand–client connections in the Gulf. The strategy highlights how bespoke events complement product launches in driving brand depth within affluent markets.

Cloud Concept Expands Digital Automation Portfolio with MAKE Partnership in Middle East and Africa

Cloud Concept has partnered with MAKE (Mobility Automation & Knowledge Engineering) to expand its digital-automation portfolio across the Middle East and Africa, focusing on vehicle-diagnostic software, telematics, and fleet-management services. The alliance underscores the rising importance of connected services, data analytics and digital transformation in regional mobility ecosystems. With fleet operators, mobility-service providers and OEM importers increasingly adopting digital platforms, the partnership addresses a growing need for integrated software tools. The expansion signals how regional stakeholders are aligning with global software trends rather than hardware alone. The agreement demonstrates that mobility outlook is increasingly shaped by software, analytics and digital-service layers.

Legend Holding Group to Develop AED 300 Million Automotive Hub in Dubai

Legend Holding Group has announced a major investment of AED 300 million to establish an integrated automotive and green-mobility hub in Dubai Industrial City, scheduled to launch in 2027. The facility will span over one million square feet and provide a one-stop solution for the mobility sector, including assembly lines for motorcycles (EV and non-EV) and after-sales services for gasoline, EV and PHEV models. The development is expected to create more than 700 jobs across technical, sales and administrative functions. This underscores Dubai’s ambition to expand its automotive and mobility-services ecosystem, aligning with regional industrial diversification strategies. It positions Legend Holding Group as a key player in the MENA region’s shift toward integrated manufacturing, mobility services, and electrification.

Nasser Bin Khaled Automobiles Launches New Digital Vehicle-Ownership App in Qatar

Nasser Bin Khaled Automobiles, the authorised distributor of Mercedes-Benz in Qatar, has rolled out a mobile app offering connected-car services to enhance luxury ownership. The app enables remote vehicle operations such as locking/unlocking, monitoring of battery or fuel status, tyre pressure alerts and scheduling of service appointments. It also supports EV charging integration and smart-city connectivity aligned with Qatar’s national vision. The initiative underscores the dealership’s focus on digitalisation, customer experience and premium after-sales engagement.

Abou Ghaly Motors and ExxonMobil Egypt Partner to Boost After-Sales Service Capability

Abou Ghaly Motors has signed a strategic agreement with ExxonMobil Egypt to elevate its after-sales service standards across its dealer network. The collaboration focuses on service-centre performance, consumable supply-chain reliability and customer satisfaction. By leveraging ExxonMobil’s technical expertise and Abou Ghaly’s local reach, the partnership aims to strengthen maintenance operations, reduce downtime and bolster resale value. The move reflects growing importance of service excellence in emerging-market automotive retail.

Alfa Romeo Debuts Junior Brand in South Africa

Alfa Romeo has launched its new “Junior” sub-brand in South Africa, targeting younger buyers with a more accessible entry point. The strategy aims to broaden the brand’s appeal and drive volumes in emerging markets. By positioning Junior below the core brand, Alfa Romeo hopes to retain aspirational value while entering new segments. For regional importers and dealers, the move warrants monitoring of pricing, dealer experience and brand differentiation implications. The launch signals automotive luxury brands adopting multi-tier strategies to capture younger demographics.

Al Masaood Automobiles Sets New Benchmark in Luxury Ownership for INFINITI Customers

Al Masaood Automobiles has rolled out an enhanced customer-experience programme for INFINITI clients, offering premium concierge services, enhanced vehicle handover protocols and dedicated lounge amenities. The initiative is designed to elevate ownership experience, strengthen brand loyalty and support retention. For dealerships in the region, this exemplifies how luxury OEMs are shifting emphasis from purely product-led competition to service-led differentiation. It suggests dealers should assess their own customer-care frameworks and touch-points.

BAIC South Africa to Build New SUV Locally

BAIC Motors’ South African partner has announced plans to establish local production of a new SUV, marking a significant step in regional localisation strategy. The move is expected to create jobs, enhance supply-chain participation and support export potential. For the African market more broadly, it emphasises manufacturing diversification beyond major global hubs. Dealers and importers should anticipate how local assembly may affect pricing, lead times and after-sales logistics in the region.

Thrifty UAE Launches Region’s First Self-Service Car-Rental Kiosk

Thrifty UAE has introduced a self-service car-rental kiosk in the UAE, enabling customers to select, payment-process and drive away without counter interaction. The system enhances convenience, reduces service time and aligns with digital mobility trends. It reflects how mobility-service providers are evolving to meet changing consumer expectations, especially among short-hire and on-demand users. Regional dealers and mobility-as-a-service business units should review how such delivery models may overlap with or complement traditional rental frameworks.

Hyundai Motor Group Committed to Expanding Saudi Collaboration

Hyundai Motor Group has reaffirmed its commitment to strengthen partnerships and manufacturing capacity in Saudi Arabia, aligning with the Kingdom’s Vision 2030 industrialisation goals. The company is exploring deeper localisation, technology transfer and next-generation mobility projects in the region. For importers and aftermarket stakeholders, this reinforces the strategic importance of Saudi Arabia as a growth hub and may signal increasing regional production of Middle-East-spec models. Dealers should monitor how this will impact product supply, variant planning and service-support architecture.

ENOC’s Autopro Builds on Record Service Throughput to Drive Expansion

Autopro is scaling its car-care network following a surge in customer transactions. Investments in quick-service bays and digital booking are improving turnaround and satisfaction. Partnerships in convenience retail and energy services are enhancing site economics. Technician upskilling and quality controls underpin consistent service delivery. The strategy positions Autopro for broader coverage across high-growth corridors.

Changan Enters South Africa with Local Sales and Service Footprint

Changan has launched retail operations in South Africa, adding another Chinese marque to the competitive landscape. Initial models focus on practical packaging, efficiency and accessible ownership costs. The network roll-out includes aftersales capability and parts logistics to build trust. Marketing highlights safety features and modern connectivity as differentiators. The entry signals continued diversification of brand choice for local buyers.

Tata Motors Commercial Vehicles Unveils Landmark Euro 6 Vehicle Portfolio in GCC

Tata Motors Commercial Vehicles has showcased its most extensive Euro 6-compliant truck and bus line-up for the Gulf and North Africa, signalling a major step in its regional expansion strategy. The launch emphasises cleaner mobility, robustness and fleet efficiency tailored to the MENA region’s transport and logistics growth. For dealers and fleet operators, the move indicates stronger product availability and alignment with emissions-regulation trends. The portfolio refresh also offers opportunities for service networks and parts-stock planners to capitalise on new product flows. It strengthens Tata’s position as a key supplier in the region’s commercial-vehicle segment.

OMODA & Jaecoo Shine at EFMS 2025 with Sustainable-Mobility Showcase

OMODA and Jaecoo jointly presented a strategic exhibit at the EFMS 2025 (Electric & Future Mobility Show), underlining their commitment to new-energy vehicles and intelligent mobility ecosystems. The brands highlighted lifestyle-oriented design, connectivity-rich architectures and export-driven strategies. For the regional market, their presence signals the growing relevance of younger EV-oriented marques in GCC/MEA growth corridors. Dealers and distributors should monitor how these brands are positioning themselves and how after-sales and support networks evolve in parallel.

Abdul Latif Jameel Motors and Toyota Conclude Hydrogen-Mobility Pilot at Princess Nourah University

Abdul Latif Jameel Motors, in partnership with Toyota, has successfully concluded a hydrogen-fuel-cell vehicle pilot at Princess Nourah University in Saudi Arabia. Four Mirai FCEVs were deployed: three as student-shuttle vehicles and one for faculty on-demand use, backed by campus refuelling and educational exhibition. The project provides valuable operational insights into hydrogen mobility and advances the Kingdom’s clean-transport ambitions aligned with Vision 2030. For the regional automotive community, it illustrates how alternative-fuel technologies are entering practical roll-out phases, prompting service-network planning and infrastructure awareness.

HCT and Ghassan Aboud Holding Unite to Accelerate Emirati Talent Development

HCT and Ghassan Aboud Holding have formed a new strategic partnership to strengthen apprenticeship and internship opportunities for Emirati students. The collaboration will give learners practical exposure across key sectors such as automotive, retail, logistics, hospitality, and digital commerce. It supports national efforts to enhance Emiratisation by equipping young Emiratis with workplace-ready skills and real industry experience. The initiative blends academic learning with on-the-ground training to ease the transition from education into full-time employment. Overall, the partnership reinforces long-term goals to build a skilled, future-ready Emirati workforce that can support the UAE’s economic growth and diversification.

Al-Futtaim Electric Mobility Opens Flagship BYD–Denza–Yangwang Brand Centre in Dubai

Al-Futtaim Electric Mobility launches a flagship multi-brand EV centre featuring BYD, Denza and Yangwang. The site provides dedicated sales, after-sales and customer-experience facilities for electric mobility. Its opening reflects the UAE’s accelerating shift towards electrification and sustainable transport. By consolidating multiple EV brands under one hub, the centre boosts accessibility for regional consumers. The development underscores the UAE’s growing position as a leading EV market in the Gulf.

Automechanika Dubai to Spotlight UAE’s Shift Toward Alternative-Energy Mobility

Automechanika Dubai will showcase the UAE’s growing commitment to decarbonisation and cleaner mobility solutions. The event brings together thousands of exhibitors to highlight advances in EVs, battery technology and sustainable transport. Its focus reflects the region’s increasing readiness to embrace alternative-energy vehicles at scale. The show positions Dubai as a leading hub for aftermarket innovation and green mobility in the Middle East. This emphasis underscores the UAE’s ambition to accelerate its transition toward a low-emission transport ecosystem.

Chery Launches Lepas Luxury Brand in South Africa

Chery introduces its new premium brand, Lepas, marking a significant expansion into the South African market. The line-up is expected to include three models aimed at delivering accessible luxury to local buyers. A new dealer network supports Lepas’ entry and positions the brand for long-term regional growth. The launch demonstrates rising demand for diversified vehicle options across African markets. It highlights how Chinese manufacturers are strategically expanding into emerging regions to capture new opportunities.

Geely Auto Returns to the South African Market in Full Official Capacity

Geely Auto re-enters the South African new-car market, signalling renewed commitment to the region. The move strengthens the brand’s presence in one of Africa’s most important automotive hubs. Its return aligns with a broader trend of Chinese automakers expanding across the continent. South Africa’s demand for modern, affordable vehicles makes it a prime market for renewed investment. The development underscores Africa’s growing relevance in global automotive expansion strategies.

WeRide and Uber Launch Fully Driverless Taxis in Abu Dhabi

WeRide and Uber introduce Level-4 driverless robotaxis as part of a new service in Abu Dhabi. Passengers can now book fully autonomous rides through existing Uber categories. The launch marks a significant step forward in commercial autonomous mobility. Operations begin in selected zones with planned expansion across the city. The deployment highlights the Middle East’s growing role in future mobility innovation.

Conclusion

Across both the global and regional headlines, a clear pattern emerges: the centre of gravity is shifting from stand-alone vehicles to fully integrated mobility ecosystems powered by software, data and new infrastructure. Premium brands are using design, motorsport and in-car experience to sharpen identity, while mainstream and emerging players focus on localisation, cleaner powertrains and service-led differentiation.

For stakeholders in the Middle East and Africa, these developments are more than distant benchmarks—they are a live roadmap. Cities like Abu Dhabi, Riyadh, Doha and Dubai are positioning themselves at the forefront of autonomous mobility, hydrogen, eVTOL and advanced manufacturing. The opportunity now lies in converting this momentum into long-term advantage: building the right partnerships, investing in talent and regulation, and ensuring dealer, importer and ecosystem capabilities are ready for a market where mobility, technology and infrastructure are inseparable.

At AMENA, we partner with leading OEMs and Dealer/Importer networks across the MENA region to drive measurable performance across Sales, Aftersales, Parts, CSI, and NPS. Leveraging deep industry expertise, we deliver tailored strategies that elevate customer experience, optimise operational KPIs, and enhance brand loyalty.

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