AMENA Hosts Region’s First Women In Automotive Forum
Over the last few months, the team at AMENA has been working closely with industry counterparts, notable publishers and association members to launch the highly anticipated Women In Automotive Forum that welcomed over 150 industry executives, VIPs, media, and celebrity influencers. The goal of the Women In Automotive Forum was to organize and focus the conversation around how the Automotive industry’s female professionals and female consumers may be empowered and supported in better and more progressive ways. The program featured a number of high impact TED-Style Keynote Spotlights as well as deep insights from a special panel on the subject of gender diversity and women empowerment. During the reception, attendees which included executives from major manufacturers, importers, and global suppliers got a chance to share knowledge, discuss insights, and improve business relationships. “It’s not every day you see so many key players and all in one room to move the Automotive industry to the forefront of women empowerment.” – Mr. Samir Gargash, Chairman of Gargash Group. Nissan’s VP of Human Resources – AMI Region, Samar ElMnhrawy, further impressed on how “we need women there for women to feel comfortable wanting to be there, representation is so important.” Part of the progress comes from diversity of skills and capabilities, as Sarah Chambers, FCA’s Head of HR Middle East pointed out: “We assess all our employees on more ‘masculine’ leadership skills but also on more ‘feminine’ leadership skills so we also have qualities like humility, respect, openness, transparency…it’s about acknowledging a mix of those qualities.” On the consumer side, speakers shared data and insights on female consumers and shared ideas and initiatives on how to adapt these emerging trends. Ines Pintenat, Head of Consumer Experience at Michelin ME, spoke about how women want to be marketed differently. Michelin, a gold sponsor and close partner of the Women In Automotive Forum, has been a leader in creating experiences for female consumers. “Michelin’s theme of #WomenInDrive invites women into the Automotive world and empowers women of different backgrounds.” Dr. Saeeda Jaffar, Managing Director of Alvarez & Marsal, shared that “when it comes to the topic of electric cars and shared mobility, our data shows that women are much more favorable towards these advancements than men.” The Forum concluded the evening of conversation, inspiration, and highly valuable insights by introducing the the upcoming Women in Automotive Whitepaper, due to be released in January 2019. The Women In Automotive Forum is the first in a series of initiatives AMENA has planned around the topic. As an unbiased, independent body that supports the Automotive industry and its consumers, AMENA will share the findings and collective insights with Forum attendees, members of the association, and key players and partners of the Automotive industry. We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
Gargash Motors Opens New GAC Motor Showroom In Dubai
Gargash Motors are bringing Chinese automaker GAC Motor to the shores of UAE. GAC Motor is the sixth largest automaker in China in terms of global reach and model line-up. A brand new showroom for GAC was launched by Gargash Motors on Wednesday in Dubai. The grand opening was accompanied by the unveiling of GAC Motor’s flagship cars- The GA8 sedan and the GS7 and GS8 SUVs. The company’s current line-up stands tall with the GM8, GS7, GS8, GA8, GS4, GA6, GA4 and the GS5 Super.
EXEED launches in the UAE
Esteemed premium vehicle brand, EXEED Motors, made an extraordinary debut in the country’s Automotive sector with the much-anticipated launch of the EXEED RX model. Represented by AG Auto in the UAE under Al Ghurair Investment, EXEED Motors launched the said model at the Armani Ballroom in Burj Khalifa, Dubai on August 30, 2023. This marked a momentous occasion in the region’s Automotive landscape as EXEED Motors aims to redefine the premium Automotive market in the region with the EXEED RX.
Submerge into Velocity: 2023 BMW XM
BMW XM sets foot in Dubai In collaboration with its official importers in the Middle East, BMW Group Middle East announced the BMW XM. For the first time in the region and it was unveiled at an exciting event in Dubai. The XM is an innovative Sports Activity Vehicle (SAV) that was created through the ground-breaking merging of the ferocious BMW M and cutting-edge plug-in hybrid technology.
Mercedes-Maybach S-Class Haute Voiture sets a whole new level of luxury
Mercedes-Maybach S-Class Haute Voiture flaunts luxury and sophistication Mercedes-Benz has recently unveiled the latest addition to its luxury line-up, the Mercedes-Maybach S-Class Haute Voiture. This exclusive vehicle is a premium version of the flagship S-Class sedan and boasts some of the most advanced technologies, premium materials, and bespoke features. The Mercedes-Maybach S-Class Haute Voiture is based on the top-of-the-line S-Class, the Maybach S680 4MATIC. However, this exclusive variant takes luxury to a whole new level. The model-exclusive two-tone paint job is metallic nautical blue on top and rose gold down below. The exterior is further accentuated with a chrome hood ornament, grille, window sills, and badging. The Mercedes-Maybach S-Class Haute Voiture is a clear demonstration of the brand’s commitment to luxury, performance, and exclusivity. This elegant sedan features a 4.0-liter V8 engine that delivers an impressive 621 horsepower and 738 lb-ft of torque. It also has a nine-speed automatic transmission that offers smooth and effortless shifts. Undeniably luxurious exterior The exterior of the Mercedes-Maybach S-Class Haute Voiture is a work of art, with sleek lines, sophisticated curves, and a distinctive front grille. It also features a panoramic sunroof, 20-inch alloy wheels, and LED lighting technology that enhances the vehicle’s overall appearance. The new Mercedes-Benz is a reflection of that vision and offers a unique combination of luxury and technology, making it one of the most desirable cars on the market.
Ferrari Unveils One-Off KC23 Supercar: A Fusion of Innovation and Passion
Ferrari has finally unwrapped the covers for its one-off creation that definitely snatched the attention of supercar enthusiasts, the KC23. Built for a passionate and imaginative customer, this exclusive masterpiece combines the best of Ferrari’s racing heritage with a glimpse into the future of Automotive design. Born from the collaboration between Ferrari’s Centro Stile and an imaginative and passionate customer, this breathtaking creation came from Ferrari’s Special Projects program.